Mary Spardel
Jersey City,NJ
Summary
Over the course of my career, I have helped develop and execute PR and marketing strategies that help brands achieve their internal objectives. I excel in leading projects from inception to execution through various channels, including earned media, influencer programs, paid integrations, co-branded partnerships, and event management.
Overview
6
6
years of professional experience
Work History
Account Director, Consumer
5WPR
04.2024 - Current
- Maintain the role of managing client relationships, supervising account teams, and ensuring the delivery of program deliverables based on various scopes of work that continuously meet client needs
- Provide senior-level counsel to clients on media strategy, crisis communication, and brand positioning
- Monitor and analyze media coverage, providing clients with insights and recommendations based on performance metrics
- Manage and mentor a team of PR professionals, fostering their growth and development
- Strong organizational skills and ability to manage multiple projects simultaneously
- Manage day-to-day client relations while serving as the main point of contact during calls, email communication, etc.
Account Executive to Account Supervisor
5WPR
06.2019 - 04.2024
- Assist the consumer group and all account members with daily client asks, media support, administration duties and other projects
- Build relationships with media contacts and proactively pitch outlets for relevant brand coverage
- Write and edit media pitches and marketing materials such as media alerts, fact sheets, company bios, and case studies
- Support daily client communication to update, report and discuss ongoing media efforts.
Account Executive to Senior Account Executive
CPR Strategic Marketing Communications
Hasbrouck Heights, NJ
05.2018 - 06.2019
- Assisted in the development of creative ideas and tactical elements for client programs.
- Developed and maintained relationships with reporters, and other media stakeholders.
- Drafted a range of media materials, including press releases, key message documents, pitches, social media content, etc.
- Participated in agency brainstorm sessions for client programs.
Education
Bachelor of Arts, Communications -
William Paterson University
Skills
- Media Relations
- Leadership
- Influencer Marketing
- Written Communications
- Organization
- Creative Writing
- Reporting & Analysis
- Internal Communications
- Time Management
- Product Launches
- Strategic development
- Strategic Planning
- Account Management
Timeline
Account Director, Consumer
5WPR
04.2024 - Current
Account Executive to Account Supervisor
5WPR
06.2019 - 04.2024
Account Executive to Senior Account Executive
CPR Strategic Marketing Communications
05.2018 - 06.2019
Bachelor of Arts, Communications -
William Paterson University
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