Mary Spinale
Winthrop,MA
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
26
26
years of professional experience
Work History
Marketing Director
MSA Mortgage, LLC
01.2018 - Current
- Boosted brand awareness and generated leads while managing marketing campaigns and programs.
- Optimized email campaigns to increase open and click-through rates.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw preparation of marketing copy, images, emails, and social media.
- Skilled at working independently and collaboratively in a team environment.
- Developed and presented marketing plans and reports to CEO.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Directed trade show participation, maximizing exposure for company products and services.
- Created and managed marketing budget, ensuring maximized ROI.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Planned and executed events and marketing programs to increase qualified leads.
- Implemented CRM solutions that improved customer retention rates while enabling more effective communication strategies.
- Built strong relationships with industry professionals and influencers.
Consultant
Self-employeed
11.2013 - 01.2018
- Created and developed detailed work plans to meet business priorities and deadlines.
- Created and managed project plans, timelines and budgets.
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
- Established trusted partnerships with key industry influencers, expanding the company''s network of resources and contacts.
Director of Professional Development
Massachusetts Society Of CPAs
04.1998 - 11.2013
- Organized annual conferences featuring keynote speakers from various industries who shared insights and best practices on professional development topics.
- Formulated and managed the annual operating budget.
- Enhanced professional development programs by implementing innovative strategies and incorporating feedback from society members.
- Worked with various committees e.g. State Tax, Accounting and Auditing etc. to customize training plans to address specific industry needs and goals.
- Spearheaded the CPA young professionals committee.
- Partnered with external vendors to deliver specialized industry-specific training.
- Expert in in all aspects of AM.net which is the platform used by the majority of CPA societies including the MSCPA and VTCPA.
- Worked with IMARC to update content on the website and to ensure seamless integration with AM.net.
- Evaluated the effectiveness of training programs through assessments, surveys, and participant feedback to continuously improve offerings.
- Consistently networked with other state societies to monitor industry trends and advancements to ensure our initiatives remained relevant and competitive in the marketplace.
Education
Bachelor of Science - Business Communications
Bentley University
Waltham, MA05.1998
Skills
- Marketing Strategy Development
- Campaign Planning
- Contract Management
- Budgeting and Allocation
- Media Relations
- Database Management
- Content Development
- Networking
- Decision-Making
- Strategic Planning
- Contract Negotiation
- Social Media Campaigns
Timeline
Marketing Director
MSA Mortgage, LLC
01.2018 - Current
Consultant
Self-employeed
11.2013 - 01.2018
Director of Professional Development
Massachusetts Society Of CPAs
04.1998 - 11.2013
Bachelor of Science - Business Communications
Bentley University
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