Mary K Twomey

Chicago,Illinois

Summary

A highly accomplished Tourism Marketing Executive with over 35 years of experience driving domestic and international travel through innovative marketing, business development, and strategic leadership...

Overview

years of professional experience

Work History

Executive Director, Travel Trade & Tourism Business Development

TimeZoneOne

03.2017 - Current

Managed and lead global partnerships and developed in-market programs in nine countries.

Increased visitation to Illinois through multi-channel sales, marketing, and media strategies...

President & CEO

Tourism Solutions

11.2014 - 03.2017

Launched targeted campaigns that delivered 5x the qualified leads for client destinations...

Director of Sales & Marketing

Chicago’s Essex Inn

01.1990 - 11.2014

Achieved 100%+ revenue growth over five years and boosted tour/travel segment by 30%...

Skills

Destination & Attraction Marketing
Strategic Planning & Market Growth
Itinerary & Product Development
Team Leadership, Mentoring & Training
Budgeting, Financial & KPI/ROI Management
Trade Show & International Sales Mission Strategy
Integrated B2B/B2C Campaigns & Brand Visibility
Event & Familiarization Tour Planning

Awards Recognition

Lincoln Award, Illinois Office of Tourism
Receptive Operator Awards, Chicago’s Essex Inn
Virgin Holidays Bronze Award, Best City Break Hotel

Tools Platforms

Salesforce
Mailchimp
Microsoft Office Suite
Canva
Google Analytics

Notable Projects Partnerships

Illinois Made Campaign – Illinois Office of Tourism
Route 66 Rebranding Project
Shoreline Sightseeing Global Tour Operator Strategy
China Ready Program – Midwest Hospitality Stakeholders
Familiarization Tours for Receptive Operators
Creation and Execution of International Co-op Marketing Programs - Illinois Office of Tourism

Timeline