Mary Waldrup
Little Rock,AR
Summary
Hardworking employee with customer service, multitasking, and time management abilities. Devoted to giving every client and colleague a positive and memorable experience.
Overview
9
9
years of professional experience
Work History
Communications Assistant
Pinnacle View UMC
Little Rock, AR
08.2024 - 12.2024
- Developed and executed communications strategies for internal and external audiences.
- Researched, wrote, edited, and proofread content for various publications.
- Compiled and distributed monthly newsletters to targeted audiences.
- Created promotional materials such as brochures, flyers, pamphlets.
- Developed content for websites and social media platforms such as Facebook and Instagram.
Client Partner
Undertone
08.2021 - 05.2024
- Deliver white glove customer service to clients, launch campaigns with various product mixes, tagging and tracking methods, provide reporting and optimizations, as well as pitch strategic, collaborative, incremental, and renewal opportunities.
- Developed and maintained strong relationships with clients to ensure satisfaction and loyalty.
- Monitored competitors' activities and provided insights into potential opportunities or threats.
- Negotiated commercial terms with customers that are beneficial for both parties involved.
Sr. Media Planner & Buyer
Stone Ward
08.2020 - 08.2021
- Managed comprehensive media strategy in traditional and digital channels across verticals.
- Created detailed research reports to identify target audiences, competitive landscape, and key insights to inform strategic decisions.
- Analyzed campaign performance data using various metrics including reach, frequency, impressions, CTRs, CPMs and ROI.
Account Manager
CJRW
11.2019 - 08.2020
- Oversaw comprehensive marketing plans to promote the Arkansas Scholarship Lottery.
- Created comprehensive reports on account performance and presented them to senior management.
Sr. Media Account Manager
Saatchi & Saatchi X
07.2019 - 11.2019
- Developed extensive media strategies for owned, earned, and paid channels.
- Headed team of dedicated direct reports.
- Negotiated pricing with vendors to maximize budget efficiency.
Digital & Media Strategist
Saatchi & Saatchi X
07.2015 - 07.2019
- Lead media strategy, planning, and execution across CPG clients
- Grew WM customer team e-commerce Holiday sales 14x YoY
- Grew existing client media spend 21x YoY
Education
Bachelor of Arts - Political Science
University of Arkansas
Fayetteville, AR05-2010
Skills
- Client Representation
- Marketing Communications
- Campaign Development
- Social Media Management
- Advertising and marketing
- Performance-Focused
- Engaging Communication Skills
- Confident Oratory Skills
- Team-Oriented Approach
References
- Sarah Argue, Deputy Director, Arkansas Research Council, (501) 681-4924
- Caroline Kent, Director of Brand Management, Stone Ward, (214) 886-6472
- Del Deocampo, Digital Sales Lead, (773) 682-5638
Affiliations
- Board Member of River City Men's Chorus providing digital marketing expertise and assisting in donor development.
- President of the Marlowe Manor Neighborhood Property Owner's Association
- Volunteer at Highland Valley UMC Food Pantry
Accomplishments
- Google Ads Certified in Display, Search, and Video
Timeline
Communications Assistant
Pinnacle View UMC
08.2024 - 12.2024
Client Partner
Undertone
08.2021 - 05.2024
Sr. Media Planner & Buyer
Stone Ward
08.2020 - 08.2021
Account Manager
CJRW
11.2019 - 08.2020
Sr. Media Account Manager
Saatchi & Saatchi X
07.2019 - 11.2019
Digital & Media Strategist
Saatchi & Saatchi X
07.2015 - 07.2019
Bachelor of Arts - Political Science
University of Arkansas
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