Mary Williams-Henderson
Bixby,OK
Overview
21
21
years of professional experience
Work History
Manager Literacy Partnerships
Scholastic Book Fairs
08.2021 - 06.2023
- Initiate national outreach programs and Identify potential business partners to underwrite literacy programs and educational community engagement.
- Promote and development relationships with socially responsible company foundations and organizations to support book ownership in underserved communities.
- Collaborated with other departments to coordinate strategic marketing activities.
New Business Development Specialist
Scholastic Book Fairs
01.2021 - 08.2021
- Conducted market research to identify potential business opportunities.
- Developed and implemented strategies for acquiring new customers.
- Stayed current on reading trends to provide top-notch opportunities to improve student literacy by offering choice,access and reading engagement through book ownership to every child.
Senior Field Representative
Scholastic Book Fairs
09.2002 - 12.2020
- Facilitated and maintained relationships with schools to bring access to books and educational resources.
- Created and improved family and community literacy engagement programs resulting in positive social/emotional connections for students through reading.
- Managed and impacted an extensive Oklahoma territory of over 300 schools representing 92% market share.
- Coached, trained, mentored and on-boarded new representatives with enthusiastic and engaging presentation skills.
- Hosted interactive, informative workshops to assist schools with growing, inspiring, and managing all aspects of book fairs.
Education
Bachelor of Arts - Mass Communication/Public Relations
Western Illinois University
Skills
- Book Selection Committee-read books published during the year under consideration, nominate books especially worthwhile, read books nominated by other members, attend selection meeting for final selections
- Family and Community Engagement Committee-brought together research-based programs and strategies that equip educators, parents, and communities with resources they need to boost literacy scores and skills of all children
- Principal Outreach Board-yearly meeting with education leaders to discuss issues affecting all schools including equity in education and opportunities to bring about changes in literacy
Timeline
Manager Literacy Partnerships
Scholastic Book Fairs
08.2021 - 06.2023
New Business Development Specialist
Scholastic Book Fairs
01.2021 - 08.2021
Senior Field Representative
Scholastic Book Fairs
09.2002 - 12.2020
Bachelor of Arts - Mass Communication/Public Relations
Western Illinois University