Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Software
Interests
AdministrativeAssistant
Mary Womack

Mary Womack

Joppatowne,MD

Summary

Dynamic and detail-oriented professional with diverse expertise in overseeing scheduling, coordinating meetings, maintaining records, and supporting teams to achieve organizational objectives. Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients, implementing pricing strategies, and driving territory development.

Overview

19
19
years of professional experience
3
3

Certifications

12
12

Industry awards won

Work History

Founder / Business Owner

Rosie's Creative, LLC
Parkville, MD
01.2011 - Current
  • Direct strategic vision by expertly overseeing daily operations, and ensuring robust financial management.
  • Implement comprehensive client relationship strategies by fostering strong partnerships, and enhancing service delivery.
  • Supervise creative project management to attain high standards of excellence in every initiative.
  • Develop and refine marketing strategies to elevate brand visibility and customer engagement.
  • Secured multiple industry awards for exceptional performance and innovative solutions.
  • Pioneered creative projects that received significant industry recognition.
  • Responded promptly to customer inquiries or complaints regarding products or services.
  • Conferred with staff, board members and officials to coordinate activities, resolve problems and discuss issues.
  • Implemented scalable processes and systems to support business operations and facilitate efficient growth.
  • Signed and approved budgets for new funding and program initiatives.
  • Hired, trained, and mentored staff members to maximize productivity.

Field Research Specialist – Padi Dive Master / Field Instructor

Saving the Blue
Jupiter, FL
01.2019 - Current
  • Execute comprehensive biodiversity surveys, and meticulously gather ecological and biological data for marine sciences field projects.
  • Lead specialized training sessions for volunteers, undergraduates, and graduate students to impart essential skills for field research.
  • Coordinate logistics for field operations to ensure safety and efficiency in marine environments
  • Supervised a team in organizing a beach clean-up initiative that collected over 100 pounds of marine debris to contribute to the preservation of local marine habitats.
  • Implemented and deployed acoustic and satellite tracking technology on seven shark species as part of an ongoing survey, including Great Hammerhead sharks and other threatened elasmobranchs.
  • Trained students and undergrad divers in safe free diving techniques, including skin diving, snorkeling, and marine animal first aid.
  • Supported organization in maintaining work environment focused on scientific integrity and quality while fostering learning, open communication, collaboration and teamwork.

Election Official, Judge Trainer & Field Support

Anne Arundel County Board of Elections
Glen Burnie, Maryland
08.2024 - 11.2025
  • Design engaging instructional materials and visual aids for the effective learning of complex election processes.
  • Demonstrate the use of election equipment and technology to certify all personnel's adoption on election day.
  • Monitor and evaluate training outcomes to address inquiries, and offer additional support as needed to reinforce understanding.
  • Developed and implemented a training program for election judges, leading to a 10% decrease in polling errors and complaints.
  • Orchestrated in-depth training sessions for election judges and poll workers to ensure compliance with procedures and regulations.
  • Trained and onboarded over 200 election judges, resulting in improved efficiency and accuracy during the voting process.
  • Reported potential violations of election law or procedure to appropriate authorities promptly.
  • Processed absentee ballots according to applicable laws and regulations.
  • Coordinated logistics associated with early voting sites, mail-in ballots, provisional ballots.

Digital Media Director

Zipper’s Cycle Inc.
Elkridge, Maryland
01.2007 - 01.2012
  • Marketed products and services at tradeshows and promotional events.
  • Monitored competitors' activities to stay ahead in the market.
  • Assessed projects against budgets and timelines, keeping team and assignments on task.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Supervised creation of marketing materials and collateral.
  • Planned and facilitated meetings to share marketing plans and explain future business goals.
  • Analyzed data from Google Analytics and other sources to identify trends in user behavior.
  • Developed and implemented marketing strategies to increase brand awareness and sales.
  • Created marketing policies and procedures, evaluating and revising to maximize team efforts.
  • Led the development of video content for YouTube channels, including scripting and production oversight.
  • Interviewed and hired talented individuals to add value to marketing team.
  • Optimized websites for organic search engine rankings across multiple platforms.
  • Provided guidance on best practices related to SEO and SEM tactics and techniques used in digital marketing.
  • Identified opportunities for optimization of existing campaigns through analysis of customer feedback.
  • Collaborated with other departments to coordinate strategic marketing activities.
  • Developed and implemented digital media strategies to optimize reach, engagement, and ROI.
  • Monitored competitive landscape to inform strategic decisions regarding digital marketing efforts.
  • Prepared marketing campaign budgets with finance personnel.
  • Managed day-to-day operations of digital media accounts including scheduling posts and responding to comments.
  • Created landing pages optimized for lead generation and conversions utilizing split testing methods.
  • Expanded personnel skill sets by mentoring marketing team both individually and in groups.

Education

Bachelor of Science - Communications

Western Governors University
Millcreek, UT
02.2025

Professional Certification - Digital Media Marketing, Graphic UX/UI Design Specialty

Computer Career Institute at Johns Hopkins
Columbia, MD

Digital Design & Illustration -

Maryland Institute College of Art
Baltimore, MD

High School Diploma -

Mt. De Sales Academy
Catonsville, MD

Skills

  • Voter education
  • Fraud prevention
  • Data collection
  • Research design
  • Survey administration
  • Interview techniques
  • Data management
  • Conversion rate optimization
  • Inbound marketing
  • CRM management
  • E-commerce strategy
  • Google analytics
  • HTML and CSS
  • Digital branding strategies
  • Pay-per-click advertising
  • Graphic design
  • Video marketing techniques
  • Google analytics expertise
  • Webinar creation and promotion
  • Copywriting and editing
  • Virtual event planning
  • Staffing oversight
  • Business development
  • Staff management
  • Cross-functional team coordination
  • Customer service
  • Regulatory compliance
  • Attention to detail
  • Employee development
  • Social media marketing
  • Operations management
  • New business development
  • Relationship building
  • Performance improvement
  • Business administration
  • Professional networking
  • Organizational development
  • WordPress development
  • Microsoft office suite expertise
  • Adobe creative suite expertise
  • First Aid and CPR certified

Certification

  • Emergency First Responder Certified – PADI, Professional Association of Dive Instructors
  • DAN Diving First Aid Pro - Divers Alert Network
  • PADI Divemaster - PADI, Professional Association of Dive Instructors
  • Active Shooter Preparedness – CISA, Cybersecurity & Infrastructure Security Agency
  • Risk Management Process & Facility Security – CISA, Cybersecurity & Infrastructure Security Agency

Accomplishments

  • 2024 The Best Digital Agency Web Designs by DesignRush
  • 2023 Top Digital Marketing Agencies by UpCity
  • 2022 Best of Maryland Award by UpCity
  • 2022 Top Small Business Branding Agencies In Maryland by DesignRush
  • 2022 Best Web Designers in Baltimore by Expertise.com

And many more...

Software

Adobe Creative Suite

Microsoft Office Suite

WordPress

Drupal

Canva

Camtasia Studio

Google Business Suite

Interests

Swimming

SCUBA

Eco Tourism

Gaming

Boating

Painting

Writing

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Mary Womack