Marya Saeed
Chicago,IL
Summary
Passionate Marketing Specialist adept at leveraging a variety of skills across the marketing spectrum. Adaptable collaborator well-versed in traditional and digital marketing methodologies.
Overview
4
4
years of professional experience
Work History
Assistant Manager Marketing
TerraBiz
10.2018 - 07.2019
- Reviewed sales and gross profit report to assess company efficiency.
- Managed key accounts and social media campaigns.
- Made hiring recommendations to increase company's productivity and profitability with quality workers.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Developed strategy to increase sales and drive profits.
- Developed loyal and highly satisfied customer base through proactive management of team customer service strategies.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Associate – Marketing
TerraBiz
12.2015 - 12.2017
- Supported sales team with collateral materials development, enhancing overall effectiveness of their efforts.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Optimized email campaigns to increase open and click-through rates.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Education
Master of Science - Marketing Analysis
DePaul University
03.2024
MBA - Research And Management
Eastern Illinois University
Charleston, Il12.2021
BBA - Marketing
University of Karachi
Karachi, Pakistan12.2015
Skills
- Python
- R & RStudio
- Tableau
- A/B Testing
- Perceptual Mapping
- Conjoint Analysis
Timeline
Assistant Manager Marketing
TerraBiz
10.2018 - 07.2019
Associate – Marketing
TerraBiz
12.2015 - 12.2017
Master of Science - Marketing Analysis
DePaul University
MBA - Research And Management
Eastern Illinois University
BBA - Marketing
University of Karachi