Maryah Lucia Balerdi
Experienced Sales Leader
Miami,Florida
Summary
Strategic-thinking professional with several years of experience building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and introducing products. Well-versed in educating clients and driving territory development. Seeking a challenging and rewarding position with potential for advancement, through which I may apply my knowledge, skills, experience and abilities to further the objectives and goals of the organization.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Business Development Manager
STAR MICRONICS
Pinecrest, USA
01.2025 - Current
- Develop and maintain relationships with clients and partners for the North and Latin America regions.
- Evaluate customers and partners, and contact those who would benefit from our products and programs.
- Manage and execute marketing plans for partner distributors.
- Research the latest business and marketing trends to assemble custom campaigns for the different verticals in which our products are used.
- Work closely with the sales and marketing departments to formulate, direct, and coordinate strategies to increase sales, promote products/services, and enhance brand awareness.
- In charge of supervising the inside sales position.
Business Development Coordinator
STAR MICRONICS
Pinecrest, USA
09.2022 - 12.2024
- Responsible for ensuring communication flows smoothly between the Business Development and Marketing/Sales teams at Star, and all Star external Business Development Partners for the North and Latin America regions.
- Coordinate all marketing projects for Star's external business partners.
- Maintain and develop relationships with loyalty partners – touch points once per quarter.
- Assisting the Partner Development Manager with brand and product awareness training provided to partners.
- Coordinate communication of loyalty benefits and status with Empower Program partners.
- Direct potential PRs, case studies, blogs, etc. to the marketing team
Inside Sales Coordinator
STAR MICRONICS
Pinecrest, USA
03.2018 - 08.2022
- Responsible for handling and distributing leads for the North and Latin America regions.
- Work closely with the sales and marketing departments to formulate, direct, and coordinate marketing activities to increase sales, and promote products and services.
- Administrative and customer service duties.
Sales Account Executive
ACAMS
Brickell, USA
03.2016 - 07.2017
- Responsible for managing members from the Latin America region, primarily South America.
- Work closely with the marketing and events department to formulate, direct, and coordinate marketing activities, and promote products and services.
Corporate Senior Sales Manager
Palace Resorts, Inc.
Doral, USA
01.2005 - 05.2013
- Responsible for managing tour operator accounts for the USA, Canada, and Europe.
- Work closely with the marketing department to formulate, direct, and coordinate marketing activities and policies to promote products and services.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return on investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives, and customer satisfaction.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products and services, analyzing business developments, and monitoring market trends.
- Coordinate or participate in promotional activities or trade shows, working with product managers and teams to ensure that our products and services are marketed.
- Prepare and review operational reports to ensure accuracy and efficiency
- Set goals and deadlines for the department.
- Organize material and complete the writing assignment according to set standards regarding products and services.
Group Sales Coordinator
Palace Resorts, Inc.
Doral, USA
11.1999 - 12.2004
- Responsible for assisting the Regional Director of Sales for the West, Midwest, Northeast, and Southeast Regions.
- Provided directors with proposals, contracts, room blocks, addendums, and sales kits for potential and definite groups.
- Assisted clients directly with any questions or concerns regarding their group.
- Entered tentative and definite groups, room block, and rooming list in the Smarterm system.
- Provided resorts with a copy of signed contracts, payments, and room blocks, advising that the groups were definite.
- I sent clients payment receipt letters and followed up on deposit payments to ensure groups were completely pre-paid prior to arrival.
- Worked in conjunction with the resort's Groups and Conventions Department to finalize F&B needs, meet requirements, and collect payment for the final BEO.
- I answered the telephone and provided information about our products and services for the Leisure and Corporate group business.
- Forwarded new group leads to resorts and/or the Director of Sales, according to established territory distribution.
- Coordinated site inspections for clients and the Director of Sales.
Member Service Representative
Palace Resorts, Inc.
Doral, USA
02.1999 - 10.1999
- Assisted members with inquiries regarding their contracts.
- Explained procedures on how to make use of their membership.
- Assisted members with issues pertaining to their contract and/or matters related to their membership.
- Mailed out brochures, videos, quest cards, RCI Books, and vacation interval calendars.
Education
Associate of Arts - Liberal Arts
Miami Dade College
Miami, FL04-1995
Skills
- Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams)
- Professional Phone Communication
- Detail-Oriented
- Team building
- Customer service
- Process improvement
- Networking strength
- Training and mentoring
- Proficient in Salesforce
- Relationship building and rapport
- Sales and marketing
- Multitasking and prioritization
- Time management
- Strong communication and interpersonal skills
- Ability to work independently and as part of a team
- Strong analytical and problem-solving skills
- Effective Under Pressure
- Knowledge of the company's products and services
- New business development
- Lead generation
References
Provided upon request
Languages
Spanish
Full Professional
Certification
Dale Carnegie Sales Training
Timeline
Business Development Manager
STAR MICRONICS
01.2025 - Current
Business Development Coordinator
STAR MICRONICS
09.2022 - 12.2024
Inside Sales Coordinator
STAR MICRONICS
03.2018 - 08.2022
Sales Account Executive
ACAMS
03.2016 - 07.2017
Corporate Senior Sales Manager
Palace Resorts, Inc.
01.2005 - 05.2013
Group Sales Coordinator
Palace Resorts, Inc.
11.1999 - 12.2004
Member Service Representative
Palace Resorts, Inc.
02.1999 - 10.1999
Associate of Arts - Liberal Arts
Miami Dade College
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