Researched market trends and customer demand, increasing sales by 18%, by setting competitive prices and sales strategies for books, comics, video games, and merchandise
Identified top-selling products, enhancing inventory turnover by 12% by improving inventory, and boosting sales.
Utilized my strong communication skills to engage with customers, resulting in improved customer satisfaction and increased sales.
Social Media Manager Intern
Heritage Museum of Asian Art
Chicago, IL
04.2024 - 07.2024
Created and managed social media strategies for Instagram and TikTok, boosting brand visibility and engagement, as measured by an increase in followers of 16%.
Developed engaging content, including videos and posts, resulting in a 10% increase in user interaction and activity.
Led the social media campaign for the 10th Anniversary Gala, increasing event awareness and attendance by 22%.
Worked on updating the website and kept our branding consistent across all digital channels
Education
Bachelor of Science - Marketing
University of Illinois Chicago
05-2025
Skills
Office 365 (Excel, Outlook, Word, PowerPoint)
Canva
Wix Website design
Eventbrite
Salesforce
Social Media Knowledge: LinkedIn, Facebook, Pinterest, YouTube, TikTok, Instagram, Google Analytics, and Hootsuite
LinkedIn Learning: Excel: Creating Business Budgets
Hootsuite: Social Media Marketing Certification
Applied Experience
Heritage Museum Gala Social Media Management, Oversaw live social media coverage for the Heritage Museum Gala and more, ensuring a steady stream of engaging content on Instagram. Captured high-quality photos and videos to document key moments, highlighting guest interactions, performances, and exhibits. Maintained real-time updates and engagement, keeping followers informed while amplifying event visibility. Managed content scheduling, post-event recaps, and audience interaction to sustain momentum beyond the gala. Additionally, I managed the event updates on the museum's website, including events and ticketing information, ensuring everything stayed current and accessible.
Sustainability & Engagement Strategy | Lakefront Brewery (B Corp Project), Collaborated with the owner of Lakefront Brewery on a B Corp project, analyzing sustainability, customer engagement, and employee well-being. Developed marketing-driven recommendations, including Microbial Fuel Cells (MFCs), rainwater harvesting, and a bottle return service, to enhance brand sustainability and stakeholder relations. Focused on aligning eco-friendly initiatives with consumer engagement strategies to strengthen brand loyalty and public perception.