Mary Ann La Gatta
Olathe
Summary
Results-driven professional with expertise in client acquisition, digital marketing strategy, and advise small businesses on effective marketing solutions. Business Advisor with many years of experience fully assessing client needs and developing custom strategies to promote growth and financial success. Successful client and partner relationship management. Advanced theories for stable business growth and development.
Overview
30
30
years of professional experience
Work History
Business Advisor
Thryv
Olathe
01.2015 - Current
- Identifies and secures new SaaS clients by leveraging self-generated prospecting (i.e. networks, referrals, etc.) and company-initiated prospecting programs.
- Executes all defined operational processes and requirements with excellence (i.e., designed cadences for client and prospect engagement, ongoing product and demo certifications, order entry requirements, centralized intake forms, etc.).
- Participates in sales meetings, call calibrations, and training as needed.
- Advised small businesses on digital marketing strategies and best practices.
- Conducted market research to identify trends and competitive insights.
- Evaluated client sales and marketing plans to gain full understanding and provide best assistance available.
Media Analyst
Platform
Overland Park
05.1996 - 12.2015
- Adjusted percentage of advertising from one medium to another.
Independently changed ads based on performance. - Suggested system changes to improve time efficiency within the Media Department.
- Recommended allocation of clients' media dollars.
- Created special promotions, wrote and formatted print and outdoor advertising, and coordinated all media buying.
- Prepared reports for clients showing the effectiveness of their advertising dollars.
- Sent daily and weekly updates on accounts to clients. These detailed updates kept the clients in the know regarding how their markets and commercials were performing.
- Negotiated TV, radio, print, outdoor, and indoor advertising rates for clients.
Proficient in Microsoft Word and Excel.
Held the title of Culture Club President at Platform from 2008 to 2009, helping to design projects and activities to improve morale for all company employees.
Skills
- Client acquisition
- Digital marketing strategy
- Market research
- SaaS solutions
- Customer relationship management
- Effective communication
- Problem solving
- Team collaboration
- Time management
- Account retention
- Active listening
- Problem-solving abilities
Accomplishments
2024 Presidents Club Winner - Exceeding Annual Quotas
Timeline
Business Advisor
Thryv
01.2015 - Current
Media Analyst
Platform
05.1996 - 12.2015