Mary Ann Maslar
Rocky River,United States
Summary
Collaborative, insights-driven, analytical and strategic leader with a track record of inspiring innovative solutions, developing high performing teams and delivering results.
Overview
20
20
years of professional experience
Work History
Executive Director, Insights & Analytics
American Greetings
01.2020 - Current
- Senior Leader of people, process and technology responsible for developing and executing the enterprise-wide insights and analytics strategy for a $2B+ Company
- Manages 6 teams within the Insights & Analytics Division, including: Commercial Analytics, Walmart Analytics, Target Analytics, Business Intelligence & Optimization, Industry Insights and Product & Merchandising Analytics.
- Directly manages 6 Directors and indirectly manages a team of over 30 highly skilled analytics professionals with various titles including but not limited to Data Scientists, Data Engineers, BI Developers, Quantitative Analysts, Industry Analysts, Commercial Analysts and, Category Managers., etc.
- Ultimately responsible for evolving pushing the I&A team up the analytics maturing curve advancing from descriptive and diagnostic analytics to predictive and prescriptive analytics.
- Encourages the adoption of cloud based technologies and champions cost-effective compute strategies.
- Strategic Leader: Contributes to pricing, product, promotion and distribution strategies by partnering with functional executives who lead the Finance, Product, Merchandising, Marketing and Supply Chain areas and also enabling effective collaboration between those teams.
- Commercial Leader: Partners with the SVP of Sales and other Account Executives to tailor corporate strategies to meet the unique needs of each customer. Informs the positioning of the industry landscape, growth narrative and prioritization of tactics based on insights derived from testing and the application of retailer-specific loyalty portal data and, augmented with 3rd party data sources.
- Technology Leader: Establishes best practices around analytical data, analytical data warehousing, analytical tools and analytical applications. Collaborates with the CIO, Enterprise Architect and other technology executives to select appropriate data manipulation tools, statistical analysis tools and visualization tools. Supports fit for purpose data governance and date engineering capabilities.
- Change Agent: Advocates for the adoption of new technology included but not limited to building artificial intelligence, leveraging open source packages and advanced mathematical concepts.
Executive Director, Seasonal Cards
American Greetings
04.2018 - 01.2020
- Led multiple functional departments including: Seasonal Forecast & Demand Planning, Seasonal Distribution & Operations, Seasonal Business Intelligence and Seasonal Product Management (~50 associates)
- Responsible for strategy development and execution, attainment of financial plan metrics, retail productivity and profitability and continuous improvement projects for a $700M business.
Director, Walmart Category Management
American Greetings
10.2013 - 04.2018
- Led a world-class Category Management Team responsible for supporting the Walmart business with fact-based decision support
- Collaborated with internal executives and interfaced regularly with Walmart executives as well
- Implemented a Store Segmentation Strategy that drove significant growth and led to American Greetings winning new distribution
Manager, Channel Management
American Greetings
11.2011 - 12.2013
- Managed a team of analysts responsible for standard reporting and joint business plan maintenance
- Supported the Sales team with fact-based decision support
- Streamlined and automated the joint business planning process for theenterprise, leading to stronger collaboration between American Greetings and it's commercial partners
Senior Analyst, Channel Management
American Greetings
01.2011 - 11.2011
Analyst, Channel Management
American Greetings
10.2009 - 01.2011
Assistant Buyer
Jo-Ann Stores LLC
01.2006 - 07.2007
Senior Merchandise Planner
Jo-Ann Stores LLC
01.2005 - 01.2006
Financial Analyst
Jo-Ann Stores LLC
01.2004 - 01.2005
Education
Bachelor of Science - Business Administration, Finance Concentration
Boston University
Boston, MA05.2003
Skills
- Analytics Strategy
- Creative Problem Solving
- Advanced Analytics
- Optimization
- Commercial Strategy
- Prospecting
- Product Strategy
- Pricing Strategy
- Merchandising Strategy
- Marketing Analytics
- Joint Business Planning
- Artificial Intelligence
- Data Governance
- Data Visualization
- Process Improvement
- Forecast & Demand Planning
- Distribution Strategy
- P&L Management
- Contract Management
Timeline
Executive Director, Insights & Analytics
American Greetings
01.2020 - Current
Executive Director, Seasonal Cards
American Greetings
04.2018 - 01.2020
Director, Walmart Category Management
American Greetings
10.2013 - 04.2018
Manager, Channel Management
American Greetings
11.2011 - 12.2013
Senior Analyst, Channel Management
American Greetings
01.2011 - 11.2011
Analyst, Channel Management
American Greetings
10.2009 - 01.2011
Assistant Buyer
Jo-Ann Stores LLC
01.2006 - 07.2007
Senior Merchandise Planner
Jo-Ann Stores LLC
01.2005 - 01.2006
Financial Analyst
Jo-Ann Stores LLC
01.2004 - 01.2005
Bachelor of Science - Business Administration, Finance Concentration
Boston University
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