Summary
Overview
Work History
Education
Skills
Pronouns
Awards
Leadership Development
Film Industry Experience
Public Speaking
Community Service
Timeline
Hi, I’m

Mary Ann McBride

Pittsburgh,PA
Mary Ann McBride

Summary

17 years of progressive for-profit and nonprofit management experience and staff leadership, including program development, team management, marketing and fundraising, HR, and financial management. Highly skilled in team development, partnerships, client satisfaction, and community collaboration. Strong communication skills, evidenced by team leadership, public speaking, and presenting as a thought leader in my field. Experienced with strategic planning, business development, and operational management. Utilizes strategic insights to align company goals with market opportunities. Track record of effective leadership in cross-functional team environments.

Overview

17
years of professional experience

Work History

WQED Multimedia

Managing Director of Media Education
01.2022 - Current

Job overview

  • Responsible for the development, implementation, and promotion of film education programs for both youth and adults
  • Maintain high level community partnerships with other programs, funders, community leaders and digital media business
  • Increased program participation by over 50% within the first year thereby increasing program revenue for WQED
  • Work cross-collaboratively across all organizational departments as a part of the leadership team
  • Created, managed, and scaled departmental budget
  • Schedule and supervise staff meetings to discuss new ideas and update participants on program details and milestones.
  • Developed and launched programming to create strategic pipelines and serve additional populations
  • Serve as the face of youth media programming via print, TV, and podcast interviews, as well as a thought leader and presenter at several local and national conferences
  • Managed the acquisition process of the programs by WQED without disruption to programming and retaining all staff and sites
  • Deliver consistent program income by identifying new business opportunities, creating and evolving pricing structure, and expanding service offerings.
  • Increase overall company performance by implementing strategic management initiatives and streamlining operations by providing corrective feedback to achieve daily and long-term goals
  • Cultivated a strong organizational culture built on integrity, accountability, and teamwork, resulting in higher retention rates among staff.

Steeltown Entertainment Project

Program Director/Community Outreach Manager
03.2016 - 12.2021

Job overview

  • Started my tenure with SEP as the community outreach manager - promoted the organization and its programs, developed and maintained relationships with community partners, filmmakers, and collaborators, and produced an annual gala that raised approx $100K each year
  • Promoted to Program Director: Led the development and implementation of digital media programs for youth and adults
  • Successfully pivoted in-school, after-school, and summer programs to virtual learning platforms with zero interruptions to the program and subsequent, permanent implementation of Virtual Film Academy
  • Intrinsically involved in a strategic planning process as part of the AIM/Bloomberg Philanthropies and The DeVos Arts Management Institute program in Pittsburgh
  • Improved programs by leveraging qualitative and quantitative data, which increased parental participation, implemented new program standards, increased guest speakers and field trips
  • Coached and mentored indie filmmakers, provided guidance and links to other resources to enhance their art and their career
  • Developed and maintained strategic partnerships and collaborations with both local and national partners, including Film PGH, ReelQ, Fresh Films, and NFFTY National Film Festival for Talented Youth, among others
  • Produced 'Diversity Roundtable' - a video series exploring underrepresented populations in the film and television industry in Pittsburgh
  • Associate Produced feature indie film, "Rehabilitation of the the Hill"
  • Recruited, mentored, and trained staff and volunteers to upgrade collective team skills, resulting in increased productivity and job satisfaction.

Entertainment Partners

Associated Production Incentive Analyst/Senior Account Specialist
10.2008 - 01.2016

Job overview

  • Supported studio feature film and television series projects across Pennsylvania and 10 additional states.
  • Opened and managed two offices across the state and forged trusted relationships with production clients, local production facilities, and vendors as the face of the company.
  • Worked with local and state film commissioners, monitoring legislative changes and developments to film tax incentive programs and participation with local industry groups and networking opportunities.
  • Conceptualized and launched an innovative Academic Partnership Program that captured new market share while maintaining competitive pricing structures.
  • Developed several strategic business plans that were integral to the development of EPFS (Entertainment Partners Financial Services), (point of sale services, tax credit placement, financing, administration).
  • Represented EP at countless community events and film festivals, as well as participated on many panel conversations and trainings regarding tax incentives at both the university and event level.
  • Point person for international film incentives information. Proposed innovative and forward-thinking methods to collect information and implemented said model accordingly.
  • Managed and completed countless special projects for both internal executives and clients including presentations, extensive budget comparisons, data analysis and detailed research.

Education

Point Park University
Pittsburgh, PA

Bachelor of Arts from Cinema and Digital Arts, Child Development
05-2007

University Overview

  • Alpha Chi Honors Society
  • Awards for Academic Excellence & Top Graduating Senior
  • Film Talent Scholarship Recipient
  • GPA: Summa Cum Laude
  • Consistent Academic Excellence and Dean's List Recognition


Skills

  • Team Leadership
  • Operations & project management
  • Program development
  • Public speaking
  • P&L responsibility & management
  • Event management
  • Staff management
  • Mentoring and training
  • Strategic planning
  • Strategic Partnership development
  • Budget development & control
  • Contract management
  • Workforce planning, training & development
  • New business launch
  • Revenue growth
  • Acquisitions and mergers
  • Cost reduction
  • Cross-functional team leadership
  • Employee motivation
  • Policy development and enforcement
  • Organizational structuring
  • Customer service management
  • Hiring and onboarding

Pronouns

Pronouns

She/her

Awards

Awards
40 Under 40, Pittsburgh Magazine, 03/01/23, https://www.pittsburghmagazine.com/40-under-40-class-of-2023/

Leadership Development

Leadership Development
  • Public Media Workforce Collaborative Leadership Academy, 2022
  • CPB Preventing Harassment and Discrimination Training, 2022
  • DEI in the Workplace Certificate, USF Office of Corporate Training and Professional Education, 2021

Film Industry Experience

Film Industry Experience
  • She's Out of My League, Second Assistant Accountant
  • Adventureland, Wardrobe PA/Accounting Assistant
  • One Dollar, Wardrobe PA
  • Green Couch, Set PA
  • Bread, Assistant Director

Public Speaking

Public Speaking
  • Three Rivers Education and Technology Conference, 2022-2023
  • National Education Telecommunications Association, 2022-2023
  • SXSW EDU, 2023
  • Erie International Film Festival, 2011
  • Philadelphia Film Festival, 2012-2014
  • Women in Film and Television International Annual Summit, 2014
  • National Educational Telecommunications Association, 2022-2023
  • Future Readiness Partners Conference, 2023
  • Pittsburgh Today Live on KDKA, 2023

Community Service

Community Service
  • Pittsburgh Public Schools Entertainment Technology Occupational Advisory Committee, 2019 - present
  • Douglas Education Center Advisory Board, 2021 - present
  • Women in Film and Media, Pittsburgh Board Member, 2018 - 2022
  • Steel City Roller Derby Marketing Chair, 2014 - 2015

Timeline

Managing Director of Media Education
WQED Multimedia
01.2022 - Current
Program Director/Community Outreach Manager
Steeltown Entertainment Project
03.2016 - 12.2021
Associated Production Incentive Analyst/Senior Account Specialist
Entertainment Partners
10.2008 - 01.2016
Point Park University
Bachelor of Arts from Cinema and Digital Arts, Child Development

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