Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Mary Ann Musni

Digital Marketing Manager And HubSpot Nurturer
Mandaluyong City,Philippines

Summary

With the digital media landscape evolving rapidly, I am so excited to be a problem solver and strategist of most brands digital teams. For large brands and start-ups alike, I am driving growth in B2B and B2C businesses. I have been a major contributing factor in overseeing the creation of robust, premium paid and organic performance media campaigns across multiple categories. With high performance. I have delivered integrated digital marketing plans and exposed the customers to product-led storytelling that connects and inspires action while delivering on sharp commerce KPIs. I leveraged on data and campaign insights to power recommendations and optimizations that drive towards continuous digital growth.

Overview

7
7
Certifications
30
30
years of professional experience

Work History

HubSpot Nurturer

BOLDR
Pasig City, Philippines
08.2020 - Current
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Manage both on-page SEO and off-page SEO for the company.
  • Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
  • Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  • Stay up-to-date with the latest trends and changes with SEO and major search engines.

Digital Marketing Manager

EMAPTA - CYANERGY PTY LTD
Makati City, Philippines
07.2018 - 07.2020
  • Setting up an advertising campaigns for Google Ads, Amazon Seller Central and Facebook Business Manager.
  • Do the regular audits for PPC and keep managing the metrics for its performance.
  • Implement technical execution of the PPC campaigns including Search, Display, Social, and Video advertising avenues.
  • Giving thorough review of every sales channel performance and provide solid actionable insights and executions.
  • Managing Fully optimized Listings by making our listings rank well and stand out to attract more buyers.
  • Monitoring of Competitor Listings by doing competitive analysis and keeping an eye on our direct competitors.
  • Coordinating and managing all digital marketing initiatives, including web development and optimization, email marketing and automation on Hubspot CMS, Marketing and Sales Hub, lead generation, lead scoring and plugins, search engine marketing, social media marketing and other relevant platforms.
  • Directed the email marketing through segmentation of audience lists, strategizing, content development, A/B testing and execution of email campaigns.

GTM Digital and Social Media Consultant

WESTERN UNION
Remote
12.2017 - 03.2020
  • Deliver APAC revenue targets for the digital money transfer business by managing the marketing, digital product team, pricing and analytics team, and coordinating with the global team through customer relationship management (CRM) like Hubspot, Salesforce and Marketo.
  • Lead the UI/UX initiative as part of a multi-disciplinary team (Community Managers) that unify the business group’s customer needs with business goals through social media using heavily Hubspot Marketing Hub and CRM for all our digital initiatives.
  • Define and drive the UX strategy and UI solutions across product categories based on usability, intuitiveness, consistency, business goals and time to market.
  • Synthesize qualitative and quantitative data from user research and business analysis to drive demonstrable improvements to design solutions and strategy.
  • Maintain a user-centric approach in design perspective and practice.
  • Management of multi-million dollar SEM and display campaigns in Google Ads and, Business and Ads Managers for multiple business objectives (audience development, subscription marketing, membership acquisition and revenue) using Salesforce Advertising Studio in Marketing Cloud.

Implementations Specialist

REED ELSEVIER- LEXIS NEXIS
Quezon City, Philippines
03.2017 - 07.2018
  • Managing day-to-day client paid advertising and search marketing initiatives across multiple partners (Facebook, Google Ads, Amazon Seller, Bing, Youtube and LinkedIn) including planning, implementation, budget management, performance review and optimization of campaigns.
  • Setting up new client advertising accounts and campaign integrating Conversion Tracking, Call Tracking and Analytics.
  • Assisting SEM Team with keyword lists, traffic estimates and SEM proposals.
  • Identify target audiences, created buyer personas and devise digital campaigns that engage, inform and motivate.
  • Growing and optimizing Google Ads strategies through ongoing testing of ad copy, landing pages, building strategies and extensions.
  • Conducting ongoing research on competitors, best practices across the world and across industries.
  • Staying current with new advances in digital advertising, search engine marketing, competitive landscape, keyword research, and recommend options for SEM growth and customer success.
  • Managing the digital product function across the region to deliver prioritized features and new products for the web and app using Salesforce Campaign Dashboard and CRM - Salesforce, Pardot and Marketo.

SEO and SEM Account Specialist

GODADDY
Mandaluyong City, Philippines
12.2014 - 01.2017
  • Spearheading and executing digital marketing campaigns - specifically for setting up and running Google Search and Display Ads, conducting SEO audit and recommendations, and conducting SEO technical and troubleshooting - within standards.
  • Fulfillment of Key Performance Indicators including but not limited to quality, turnaround time, productivity and marketing goals.
  • Lead and execute assigned tasks under internal innovation projects.

Digital Marketing Specialist

ACCENTURE MANILA
Mandaluyong City, Philippines
12.2009 - 12.2014
  • Developing, planning, implementing, developing, manage and optimize client PPC campaigns particularly through Google Ads.
  • Establishing closed-loop analytics to understand the return on investment of PPC campaigns.
  • Managing and driving the client's strategy, budget, and campaigns while achieving the client's goals as efficiently as possible.
  • Reporting to clients every month.
  • Continually working to improve reporting, processes, and best practices.

Sales and Marketing Manager

AUTOMAK AUTOMOTIVE CO. KUWAIT
06.2000 - 10.2009
  • Prepare an annual sales and marketing strategy and budget and continuously monitor and report on its performance delivered on a weekly, monthly and annual basis.
  • Prepare weekly sales and marketing reports for submission to the Chief Executive Officer and Managing Director.
  • Based on marketing reports and sales performance revise strategies accordingly weekly basis and submit to the Chief Executive Officer and Managing Director.
  • Oversee all customer inquiries and requests are appropriately responded to in a timely manner.

Sales Consultant

RENTOKIL INITIAL
01.1993 - 12.1999
  • Builds business by identifying and selling to prospects; maintaining relationships with clients.
  • Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.
  • Sells products by establishing contact and developing relationships with prospects; recommending solutions.
  • Maintains relationships with clients by providing support, information, and guidance; researching and recommending new opportunities; recommending profit and service improvements.

Education

BACHELOR OF SCIENCE - FOREIGN SERVICE

LYCEUM OF THE PHILIPPINES

Skills

HubSpot

undefined

Certification

Google Ads Search Certification

Timeline

HubSpot Nurturer

BOLDR
08.2020 - Current

Digital Marketing Manager

EMAPTA - CYANERGY PTY LTD
07.2018 - 07.2020

GTM Digital and Social Media Consultant

WESTERN UNION
12.2017 - 03.2020

Implementations Specialist

REED ELSEVIER- LEXIS NEXIS
03.2017 - 07.2018

SEO and SEM Account Specialist

GODADDY
12.2014 - 01.2017

Digital Marketing Specialist

ACCENTURE MANILA
12.2009 - 12.2014

Sales and Marketing Manager

AUTOMAK AUTOMOTIVE CO. KUWAIT
06.2000 - 10.2009

Sales Consultant

RENTOKIL INITIAL
01.1993 - 12.1999

BACHELOR OF SCIENCE - FOREIGN SERVICE

LYCEUM OF THE PHILIPPINES

Similar Profiles

CREATE PROFILE
Mary Ann MusniDigital Marketing Manager And HubSpot Nurturer