MARYANN TORRES
MAYS LANDING,NJ
Summary
Senior convention center and event operations leader with more than 20 years of experience supporting executive leadership, driving operational excellence, and ensuring high-quality client and guest experiences. Proven expertise in business analysis, sales support, financial oversight, and large-scale event execution. Recognized for strong leadership, strategic thinking, and the ability to align sales, operations, and client expectations to deliver successful outcomes.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Business Analysis
Pennsylvania Convention Center
11.2025 - Current
- Support the sales process by analyzing prospective business to ensure alignment between client expectations and the Center’s operational capabilities.
- Serve as primary liaison from contract execution through transition to the Events Department, ensuring seamless communication and preparation.
- Collaborate closely with PHLCVB sales personnel to evaluate opportunities, communicate group strategy, and strengthen competitive positioning.
- Conduct displacement analysis and determine pricing options to optimize revenue and space utilization.
- Prepare Event Services revenue estimates and participate in weekly and long-range forecasting.
- Provide clients with initial estimates and coordinate with Event Managers and departments to deliver full projected invoices 30 days prior to move-in.
- Assist in annual budget preparation and prepare monthly activity reports for the General Manager and Board of Directors.
- Represent the facility at tradeshows, industry meetings, and community events.
- Maintain strategy tools including Group Profile Scoring System and incentive fund documentation.
- Recommend improvements to revenue management and sales evaluation processes.
Director of Event Management & Business Analysis
Pennsylvania Convention Center
07.2021 - 11.2025
- Supported executive leadership with day-to-day operations of a large multi-use convention center.
- Led planning and execution of complex conventions, trade shows, and corporate events.
- Provided hands-on leadership to managers and frontline teams, promoting accountability and service excellence.
- Managed client relationships and served as escalation point to ensure high satisfaction and retention.
- Supported financial oversight through budget review, cost-control initiatives, and operational analysis.
- Partnered with safety and security leadership to ensure regulatory compliance and safe operations.
- Contributed to strategic planning initiatives focused on operational efficiency and long-term growth.
Director of Event Services
Pennsylvania Convention Center
08.2014 - 05.2017
- Led daily event services operations for large-scale conventions and corporate events.
- Supervised, trained, and mentored staff across multiple operational disciplines.
- Acted as on-site escalation leader during live events, resolving operational challenges.
- Implemented procedures that improved efficiency, safety, and client satisfaction.
Education
B.S. - Business Administration
Peirce College
Philadelphia, PASkills
- Convention Center Operations
- Event & Venue Management
- Business & Revenue Analysis
- Sales Support & Displacement Analysis
- Budgeting & Financial Oversight
- Client Relations & Escalation Management
- Staff Leadership & Team Development
- Safety, Compliance & Risk Management
- Strategic Planning & Forecasting
Certification
Certified Meeting Manager (CMM) — Meeting Professionals International
Timeline
Director of Business Analysis
Pennsylvania Convention Center
11.2025 - Current
Director of Event Management & Business Analysis
Pennsylvania Convention Center
07.2021 - 11.2025
Director of Event Services
Pennsylvania Convention Center
08.2014 - 05.2017
B.S. - Business Administration
Peirce College
Additional Roles
Senior Event Manager (Pennsylvania Convention Center & Walter E. Washington Convention Center); Event Manager (Pennsylvania Convention Center Authority & Atlantic City Convention Center).
Highlights include managing the 2026 Professional Conference Management Association-PCMA Convening Leaders 2026, Democratic National Convention, Presidential Inaugural Balls, and large-scale association meetings such as Delta Sigma Theta’s 51st Convention.
Professional Memberships
- Event Service Professionals Association (ESPA)
- International Association of Exhibitions & Events (IAEE)
- Professional Convention Management Association (PCMA)‘