Summary
Overview
Work History
Education
Skills
Timeline
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Mary Beth Agase

Mary Beth Agase

Winnetka,IL

Summary

Sales professional with a proven track record of consistently achieving million-dollar success through aggressive lead generation and successful new product launches. Possessing extensive knowledge of ad technology and social media channels, as well as consumer packaged goods and major national brands. Highly regarded as a valued partner to Fortune 500 executives and start-up companies alike, with a strong reputation for rebranding old-line products and successfully launching new brands from scratch. Recognized for expertise in tackling the toughest product development strategy assignments, utilizing staff and resources to drive customer acquisition and retention. Renowned for building highly productive and loyal business relationships with brand managers, key account managers, creative professionals, sales executives, and agency teams. Known for driving revenue growth, skilled expert in client relationship management, andnegotiation, and consistently delivering exceptional results in dynamic environments. Adaptable and reliable, excelling in collaborative settings to meet evolving business needs.

Overview

22
22
years of professional experience

Work History

Sales Director

Inmar Media
11.2020 - Current
  • Company Overview: A data-driven advertising technology company building personalized advertising through AI-powered methodology by uncovering patterns in mobile behavior
  • Managed relationships with key industry stakeholders, attending conferences and networking events to further establish Inmar's presence in relevant circles.
  • Created innovative sales strategies through monitoring and evaluating market trends and competitive offerings.
  • Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved. Key accounts include Procter & Gamble, PepsiCo, General Mills, Tropicana, Brown-Forman, Abbott, Wells Enterprises. Agencies; OMD, Mindshare, Spark-Foundry, Carat, Tracy-Locke.
  • Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
  • Enhanced customer satisfaction with a focus on fostering long-term relationships, consistently addressing client needs, and providing exceptional service.

Sales Director

Quotient Technology
01.2015 - 01.2019
  • Company Overview: Performance media technology platform purpose-built to deliver personalized ads across all key digital touchpoints and formats including audience data and analytics
  • Expanded Midwest client base providing leadership & team mentorship while managing a wide range of advertising and marketing firms to educate them on the advantages of the platform
  • Developed presentations based on specific customer digital media needs and applications based on performance data
  • Gained new agency and client business, expanded current relationships, and forged strong connections with key managers/buyers, including P&G, PepsiCo, Kellogg's, Mars, Inc., KraftHeinz, GSK, SCJ, J&J, KimberlyClark, Clorox, OMD, Starcom, Mindshare, Spark Foundry, TPN, Advantage Sales & Marketing, IN Marketing, Epsilon, Geometry, Mosaic, TracyLocke, Integer, and Publicis Connect
  • Earned Outstanding Salesperson Award, 2017
  • Performance media technology platform purpose-built to deliver personalized ads across all key digital touchpoints and formats including audience data and analytics

Director of Business Development

FreshSpace Media - A Division of Advantage Sales & Marketing LLC
01.2011 - 01.2014
  • Company Overview: A media and marketing company specializing in on-pack promotions for consumer products, providing a focus on health & wellness attributes and leveraging visibility in the power perimeter of retail stores
  • Generated $1.2 million in new business in less than 11 months - ranked #2 in billings
  • Developed campaigns for product launches and value/portfolio messaging for key clients, including Procter & Gamble, Con Agra Foods, The J.M
  • Smucker Company, Abbott Nutrition, Hormel, Kimberly Clark, GeorgiaPacific, Tree Top, and Bel Brands
  • Provided in-depth research and post-buy analysis to ensure top-quality strategic planning
  • A media and marketing company specializing in on-pack promotions for consumer products, providing a focus on health & wellness attributes and leveraging visibility in the power perimeter of retail stores

Director, New Business Development

FrontLine Marketing - A Division of Acosta Sales & Marketing
01.2008 - 01.2011
  • Expanded sales for this company providing CPG brands with activation display and media programs in pre-authorized perimeter store locations
  • Generated $1.5 million in new business within first year
  • Created strategic and holistic media and marketing in-store initiatives for key clients including Ghirardelli, Abbott Diabetes Care, General Mills, Nestle Nutrition, White Wave, ConAgra Foods, Quaker, AHA, and Starbucks
  • Strengthened strategic relationships with brand managers, promotional managers and agencies, ensured compliance, execution and overall success of each campaign

Independent Sales Representative and Marketing Consultant

01.2003 - 01.2007
  • Generated significant new business for start-ups and established companies
  • ABC TV - Launched the in-store video network and climbed to #2 rank in billings in less than 5 months expanding sales for key clients, including American Greetings, Blue Cross Blue Shield, CDC, Vaccinate (Government campaign), Jim Beam, and Budweiser via the in-store tv network
  • Channel ONE News Network - Launched dedicated Midwest sales office and renewed key multimillion-dollar accounts, including Nintendo, Wrigley, Quaker, Lego, CDC, & Target
  • Upsold Gatorade into new web and TV promotion
  • In-Store Audio Network - Key clients included P&G, Conde Nast, Time Warner, Con Agra Foods, Sara Lee, Abbott Nutrition & Diabetes Care, NorvoDisc, Wyeth, Bayer Consumer Care, Western Union, Kroger, and Meijer

Education

Bachelor of Arts - English and Political Science

Albion College

Skills

  • A hunter with cold calling expertise
  • Networking and relationship building
  • Presentations and public speaking
  • Goals and performance - President's Club '23
  • Strategic alliances
  • Key account development
  • Social media marketing

Timeline

Sales Director

Inmar Media
11.2020 - Current

Sales Director

Quotient Technology
01.2015 - 01.2019

Director of Business Development

FreshSpace Media - A Division of Advantage Sales & Marketing LLC
01.2011 - 01.2014

Director, New Business Development

FrontLine Marketing - A Division of Acosta Sales & Marketing
01.2008 - 01.2011

Independent Sales Representative and Marketing Consultant

01.2003 - 01.2007

Bachelor of Arts - English and Political Science

Albion College

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Mary Beth Agase