MARYBETH CASEY
Indian Trail,NC
Summary
Detail-oriented business professional with a strong background in marketing, and administrative support and more recently, social media management. Proven ability to create, build, and maintain successful business operations and relationships. Seeking a position where I can leverage my experience in marketing, administrative support and social media management.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Founder & Social Media Manager
J4 Social
01.2024 - Current
- Launched and manage a social media management company targeting small businesses
- Developed and executed social media strategies, resulting in a 25% increase in client engagement
- Managed content creation, producing at least 16 posts per month per client across multiple platforms
- Conducted monthly strategy sessions improving client satisfaction
- Promoted and covered events on social media, providing onsite event coverage
- Utilized CRM to enhance client relationships and track interactions
- Implemented email marketing campaigns to increase client engagement and retention.
Independent Business Owner
J4hoops Media
Charlotte, NC
05.2021 - Current
- Consulted with customers to assess needs and propose optimal services
- Capitalized on social media platforms to increase market awareness
- Created and monitored promotional approaches to increase visibility and engagement
- Maintained a network of satisfied and returning customers.
Agent Development Manager
Hommati
01.2024 - 07.2024
- Utilized CRM systems to enhance client relationships
- Delivered marketing presentations and coordinated in-person events
- Oversaw Marketing initiatives, contributing to brand awareness and client management
- Sought out sales opportunities and marketed to the target audience in person.
Teacher
Union County Public School System/YMCA
Charlotte, NC
11.2007 - 06.2022
- Worked with teachers, administrators, and parents to help students reach learning objectives
- Planned and implemented lessons to meet national standards
- Promoted physical, mental and social development using classroom games and activities.
Independent Business Owner
Breath Of Fresh Air Cleaning Service
Charlotte, NC
01.2010 - 03.2020
- Consulted with customers to assess needs and deliver services accordingly
- Utilized time management and efficient cleaning methods to meet deadlines
- Maintained finances, goals and daily operations records for the company
- Utilized internet networking to build and sustain a successful business.
Independent Business Owner
Cake Decorator
Charlotte, NC
01.2013 - 06.2018
- Managed phone orders, ensured accuracy and met strict deadlines
- Designed specialty cakes and maintained a clean and safe work environment
- Managed material inventory and ensured delivery of fresh products.
Purchasing Manager, Marketing Coordinator, Sales Assistant
Paragon Metals Inc
Charlotte, NC
03.2003 - 12.2005
- Negotiated pricing, contracts, and logistics between overseas foundry and US customers
- Enhanced website and worked to design and implement marketing materials
- Provided administrative support including scheduling, report generation, and document management
- Assisted customers with inquiries and resolved claims efficiently.
Marketing Coordinator
Contact Lens Manufacturing Co, Coopervision Inc
Rochester, NY
11.1999 - 12.2002
- Researched, gathered and edited proposal materials
- Established fair pricing structures and finalized contracts
- Planned and executed marketing events and managed team calendars
- Provided administrative support for marketing activities.
Education
Associate Degree - Business Administration, Communication
Rochester Business Institute
Rochester, NY01.2002
High School Diploma -
Greece Arcadia High
Rochester, NY01.1996
Skills
- Social Media Management
- Marketing Strategies
- Content Creation
- Client Relationship management
- Event Promotion and public speaking
- Administrative Support
- CRM utilization
- Email Marketing
Certification
- UNCC Digital Marketing Science Certified
- Google Ad Search Certified
- Google Analytics Certified
- Hubspot Email Marketing Certified
Timeline
Founder & Social Media Manager
J4 Social
01.2024 - Current
Agent Development Manager
Hommati
01.2024 - 07.2024
Independent Business Owner
J4hoops Media
05.2021 - Current
Independent Business Owner
Cake Decorator
01.2013 - 06.2018
Independent Business Owner
Breath Of Fresh Air Cleaning Service
01.2010 - 03.2020
Teacher
Union County Public School System/YMCA
11.2007 - 06.2022
Purchasing Manager, Marketing Coordinator, Sales Assistant
Paragon Metals Inc
03.2003 - 12.2005
Marketing Coordinator
Contact Lens Manufacturing Co, Coopervision Inc
11.1999 - 12.2002
Associate Degree - Business Administration, Communication
Rochester Business Institute
High School Diploma -
Greece Arcadia High