Mary Beth Daniels

• Spearheaded Corporate Sales Program for Austin–San Antonio Metroplex, achieving 25% growth in 7 months through strategic alignment and vendor relationship cultivation.
• Collaborated with internal creative and production teams on over 45 projects monthly to ensure brand consistency and quality control.
• Developed portfolio of high-value commercial accounts, exceeding revenue targets by over 100% in the first year with tailored print and marketing solutions.

• Implemented an automated email nurturing workflow that increased lead conversion by 35% and reduced manual follow-up time by 50%.
• Achieved 40% product revenue growth in three months by planning and launching four new key integrated features to the CRM.
• Reduced CPL by 40% using SEO-driven landing pages.

• Designed and launched 12 regional marketing strategies for multiple publications increasing ad revenue by over 33%YoY.
• Implemented digital initiatives to streamline workflow, automate campaign delivery, and improve audience targeting.
• Managed media planning, buying, and data analytics for over 20 active accounts on a monthly basis.

• Directed multimedia sales strategies for 27 advertisers, generating over $3.5 million in revenue.
• Drove planning and buying for 11 digital and 9 print products, resulting in a 40% profit increase.
• Collaborated with the Corporate team to design integrated Media solutions CRM for real-time ad workflow analysis.

Account Executive 2011-2012

American Consolidated Media

• Secured $400K in new sales by opening previously untapped market, establishing growth foundation.
• Cultivated relationships with inactive accounts, implementing solutions to regain lost business.

• Company Overview: acquired by Gatehouse Media 2014
• Opened a previously untapped market, delivering $400K in new sales and establishing a foundation for ongoing growth.
• Established relationships with inactive and underperforming accounts creating solutions to win back business.
• Acquired by Gatehouse Media 2014