Mary Beth Lewis
Grapevine,TX
Summary
Sales & Marketing Director with 20+ years' experience driving revenue growth in the hospitality industry. Expert in developing sales teams, comprehensive sales strategies and achieving ambitious targets. Proven ability to pivot strategies in response to industry shifts for sustainable growth.
Overview
15
15
years of professional experience
Work History
Director of Sales & Marketing
DELTA BY MARRIOTT
Southlake, TX
09.2023 - Current
- Successfully exceeded the budgeted revenues by 250% year-over-year for 2024, achieving a 118 RevPar Index and significant crossover.
- Restructured a sales team of four managers overseeing $8.9M, with a personal sales contribution of $3.5M.
- The sales team was ranked in the top three for Aimbridge Hospitality in terms of revenue to goal, group pace, and year-to-date actuals.
Director of Sales & Marketing
106 JEFFERSON, CURIO BY HILTON
Huntsville, AL
10.2020 - 08.2023
- Successfully launched a new lifestyle hotel during the peak of the pandemic, achieving a 150.3 RevPar Index.
- Assembled an initial sales team of three managers accountable for $2.4M, with a personal sales contribution of $1.25M.
- Secured over $1M in business commitments before the official opening.
- The sales team achieved a top-three ranking within Valor Americas for sales revenue against goals, group pace, and year-to-date actuals.
Director of Sales & Marketing
HUNTSVILLE MARRIOTT U.S. SPACE AND ROCKET CENTER
Huntsville, AL
04.2017 - 06.2020
- Assembled a sales team of four managers accountable for an annual revenue of $6.4M, with a personal sales contribution of $2.9M.
- Directed revenue generation strategies for a distressed property undergoing 18 month extensive renovation and transition to new ownership.
- Restored and built new customer relationships to foster trust and expand business.
- Secured an extended-stay business contract valued at $1 million annually.
Director of Sales & Marketing
DOUBLETREE BY HILTON
Evansville, IN
04.2014 - 04.2017
- Successfully managed the pre-sale of a new property build, securing $2 million in commitments prior to the grand opening.
- Assembled a sales team of five managers accountable for an annual revenue of $9 million, with a personal contribution of $2.3 million.
- Led the development of marketing materials, managed photography, enhanced digital presence, and directed public relations for the hotel.
- Collaborated with the Convention and Visitors Bureau and city officials to establish the property as a premier sports, concert and convention hotel destination.
Director of Sales & Marketing
EMBASSY SUITES BY HILTON
Fort Worth, TX
01.2010 - 04.2014
- Led a sales team comprising five managers, accountable for an annual revenue of $10.3 million, with personal sales contributions amounting to $2.9 million.
- Established a strong business transient base, which generated $2.5 million in annual sales team revenue.
- The sales team surpassed the quarterly production targets and achieved the RPI benchmarks each month.
- Achieved a ranking in the top 10% of Embassy Brands globally for Revenue Per Available Room (RevPAR) and customer loyalty.
Education
HENDERSON STATE UNIVERSITY
Arkadelphia, ARSkills
- Interpersonal Skills
- Cross Functional Collaboration
- Hilton & Marriott CRM Proficient
- Analytical & Research Skills
- Digital Marketing Proficiency
- Revenue Management & Budgeting
- Communication & Influence
- Team Development & Retention
- Competitive Analysis
- Sales Process/Closing
- Contract Negotiation
- Relational Business Development
Affiliations
- Southlake Chamber of Commerce
- HATC Member
- GRACE Grapevine Supporter
References
References available upon request.
Timeline
Director of Sales & Marketing
DELTA BY MARRIOTT
09.2023 - Current
Director of Sales & Marketing
106 JEFFERSON, CURIO BY HILTON
10.2020 - 08.2023
Director of Sales & Marketing
HUNTSVILLE MARRIOTT U.S. SPACE AND ROCKET CENTER
04.2017 - 06.2020
Director of Sales & Marketing
DOUBLETREE BY HILTON
04.2014 - 04.2017
Director of Sales & Marketing
EMBASSY SUITES BY HILTON
01.2010 - 04.2014
HENDERSON STATE UNIVERSITY
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