Desired Position
Summary
Accomplishments
Skills
Overview
Work History
Education
Certification
Software
Hi, I’m

Marybeth Lash

Hoffman Estates,IL

Desired Position

Digital Marketing Specialist, Marketing Communications Specialist, Website & Ecommerce Specialist, Email Marketing Specialist, Senior Marketing Coordinator, Associate Marketing Manager

  • Seeking Digital Marketing position that leverages core proficiencies in advertising, communications, creative, and martech skills with an organization that values professional development and growth opportunities.

Summary

Dynamic Sales and Marketing Coordinator professional with 5+ years of experience in global B2B digital communications and advertising, targeting multi-channel platforms with consistent brand messaging. Expertise in brand visibility, strategic digital ad campaigns, engaging content, social media, email marketing, and eCommerce, with a focus on lead generation, driving traffic and conversions. Analytical and proactive team collaborator who values professional development and applying solutions to improve processes or resolve problems. Skilled creative with entrepreneurial mindset eager for new challenges and ready for opportunities to contribute to the organization’s success.

Accomplishments

  • Developed annual marketing budget Excel sheet to review monthly expense allocations. Managed $100K budget effectively to compliance. Achieved budget reduction goal of 20% to $80K.
  • Successfully increased brand visibility and quote conversions for large-scale high-revenue custom projects by implementing a multi-channel approach targeting prospects through websites, product sourcing portals, newsletters, paid ads, and industry publications. The campaigns resulted in boosted client reach, winning new contracts, and significant revenue growth.

Skills

  • Digital marketing strategy development
  • Promotional planning ad campaigns
  • Unified Messaging content across platforms
  • Promote registered trademark brands
  • Email marketing newsletter
  • Knowledge of A/B testing
  • Lead generation, list segmentation
  • CRM
  • Social media posts, Meta ads
  • Vendor selection, contract management
  • Update eCommerce catalog products
  • Budget tracking, invoice approvals
  • Google Ads, PPC, analytics
  • Design landing pages, content, images, graphics
  • SEO & SEM best practices
  • Keyword research, analytics
  • Competitor / market research - basic
  • Video creation, You Tube editing

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  • MS Office / 365
  • OS- Windows 11, macOS 15
  • Meta Ads Manager
  • Goldmine CRM
  • Email tools- Constant Contact, BeeFree
  • Google Ads
  • Adobe CC- Acrobat Pro, Photoshop, InDesign
  • Vendor Ads- Supplier Search Platforms
  • Admin Big Commerce website
  • Admin ThomasNet website
  • CMS
  • Admin brands multi-sites
  • Hosting and domains
  • HTML/CSS- basic

Overview

8
years of professional experience
1
Certification

Work History

Magnetic Shield Corp.

Sales and Marketing Coordinator
03.2013 - 03.2021

Job overview

  • Developed and executed campaigns for social media, email, display ads, magazine articles, and search engines; creating relevant content that generates leads.
  • Designed visually appealing landing pages to improve user experience and conversion rates. Implemented keyword research, optimized website pages, and acquired high-quality backlinks improving traffic to key catalog pages.
  • Proficient organizational and time management skills to prioritize tasks and meet deadlines, using calendar scheduling and excel sheets.
  • Collaborated as a team leader with sales and executive management to plan and update progress of marketing initiatives, and projects.
  • Prioritized quality and quantity of leads generation; attracting and engaging new prospects from sourcing portals, funneling downstream to contact forms, and link building to the website catalog.
  • Assisted sales with reviewing and distribution of inbound lead management, RFQs, orders, and inquiries. Help to solve software technical problems.
  • Utilized excellent verbal and written communications interacting with staff and vendor partners fostering a positive work environment, ensuring timely delivery of services within budget.
  • Created and deployed email templates for newsletters with up to 3000 subscribers, resulting in solid metrics performance of 15%-20% open rates, and CTRs ranging 8%-15%. Implemented marketing automation tool for sending social media posts and promotions concurrently with email campaigns.
  • Applied GDPR principles to CRM and mass email transmissions to protect data privacy, security and improve deliverability.
  • Updated social media pages to strengthen digital presence, promote brands, and encourage subscriber interactions. Boosted audience reach with targeted ad campaigns.
  • Managed Google Ads campaign setups, crafting compelling ad copy to rank in top positions on the first page. Reduced monthly ad spending 28% while retaining the display rankings and CTRs.
  • Developed creative assets including product images, ISO certification graphic, and company profile videos to enhance overall content strategy effectiveness.

Education

William Rainey Harper College
Palatine, IL

Associate of Applied Science from Web Design & Development, Coursework 1 Yr.

Certification

Foundations of Digital Marketing & E-commerce - Coursera Google , Current Enrollment.

Software

MS Outlook, Word, Excel, Powerpoint

Meta Ads Manager

Email tool- Constant Contact

Adobe Acrobat Pro, Photoshop, InDesign

CMS

Goldmine CRM

Google Ads

Big Commerce Website

HTML/CSS- basic

Hosting and domains

Semrush

Amazon Seller Account

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