Mary Bouvier O'Connor
Dallas,TX
Summary
Seasoned business executive with more than 25 years of experience spanning corporate strategy, business development, marketing, sponsorship, and sports management. Proven leader in building brands, driving revenue growth, and leading complex organizations across agency, corporate, sports, and family office environments. Trusted advisor to founders and executive teams, with a track record of translating strategy into execution and measurable business results.
Overview
27
27
years of professional experience
Work History
Founder & President
O'Connor & Advisors, LLC
Dallas, TX
01.2017 - Current
- Consultancy specializing in creating comprehensive strategies for start-ups, corporations, brands, properties, and non-profits.
- I offer expertise in corporate strategy, growth planning, and developing integrated marketing approaches to enhance brand value.
- Additionally, I provide strategic guidance on sponsorship opportunities.
Adjunct Faculty
Southern Methodist University
Dallas, TX
01.2018 - Current
- Adjunct faculty in the Sports Management Program at Southern Methodist University, instructing undergraduate and graduate students in Sport Organizational Design, Sport Management, and Contemporary Issues in Sports.
Chief Marketing Officer & Chief Giving Officer
The Parvin Group
Dallas, TX
01.2019 - 01.2024
- As a C-suite executive, I crafted long-term strategic plans for TPG and its subsidiaries, including White Rhino Coffee and Parvin Law Group, concentrating on growth, financial success, and sustainable corporate policies.
- In my role as CMO, I was responsible for the planning, development, and execution of all branding, marketing, advertising, and public relations initiatives across TPG Companies.
- Played a crucial role in growing White Rhino Coffee from 2 to 13 locations across the DFW region.
- Enhanced the company's digital footprint by launching a mobile app and digital loyalty program, boosting membership from 5,000 to 30,000+.
- Drove consistent year-over-year revenue growth for Parvin Law Group.
- Developed and deployed a CRM system utilizing HubSpot.
- Led the creation and launch of the White Rhino Coffee Foundation, a recognized 501(c)(3) public charity.
President & CEO
Dallas Wings WNBA Franchise
Dallas, TX
01.2016 - 01.2017
- Spearheaded the turnaround of the Dallas Wings midway through its inaugural season in the DFW area.
- Oversaw the front office, optimized business operations, and restructured financial systems to achieve league compliance.
- Saved $1.6 million by renegotiating the arena deal, extending it from 4 to 6 years, and cutting fees by 40% and direct arena costs by 20%.
- Crafted and executed a comprehensive marketing, advertising, and sales strategy across traditional, social, digital, and community channels to boost ticket sales.
- Implemented a CRM system across sales and marketing departments to enhance operational efficiency.
- Secured a premium regional broadcast partnership with Fox Sports Southwest.
Senior Vice President, Sports
The Marketing Arm
Dallas, TX
01.2015 - 01.2016
- Led client acquisition and market development strategies for TMA Sports and Experiential, reporting directly to the President.
- Built a robust pipeline of new business opportunities and secured invitations to over 10 RFPs.
- Acquired 3 new revenue-generating clients in Q1 2016.
Senior Vice President of Olympic Marketing, Global Platforms & Hospitality
The Marketing Arm
Dallas, TX
01.2010 - 01.2015
- Established TMA as an Olympic Center of Excellence while building one of the agency's most profitable divisions, achieving annual margins of 20% to 25% and recruiting and developing 35 new team members to support its growth.
- Elevated the Hilton account by 1000% over a 6-year period. Successfully retained the business after a company-wide agency review.
- Negotiated and closed an 8-year deal between Hilton and the Chinese Olympic Committee, marking the first non-Chinese sponsorship of the COC, and reopened the Beijing office to support the account.
- Secured J&J's Biosense Webster as a retainer client for nationwide field salesforce events.
- Attracted BP as a client for internal communications and U.S. activation for the London Games.
Director/VP, Olympic Marketing
The Marketing Arm
Dallas, TX
01.2005 - 01.2010
- Managed a team of 15 direct full-time reports, creating a world-class Olympic sports marketing framework with comprehensive integration across AT&T's entire product and service lineup.
- Conceptualized and executed the AT&T Team USA Soundtrack promotion, which garnered over 700,000 downloads during the 17-day Games and significantly surpassed initial projections of $250K, raising over $1M for Team USA athletes.
- The program generated more than 22 million consumer engagements and won nine industry awards.
Director, Carat Sponsorship Solutions
Carat North America
New York, NY
01.2004 - 01.2005
Various Positions for Cadillac, Pontiac & Chevrolet
General Motors Corporation
Detroit, MI
01.1999 - 01.2004
Education
Omnicom University - Senior Management Program
Harvard Business School Executive Education
01.2011
Master of Business Administration (MBA) -
Indiana University Kelley School of Business
01.1999
Bachelor of Business Administration (BBA) -
University of Notre Dame
01.1996
Skills
- Leading High Performing Teams
- Budgeting/P&L Management
- Strategic Planning, Vision & Execution
- Client & Customer Management
- Global Partnerships
- Integrated Marketing Platforms
- International Sponsorship Activation
- Hospitality Management
- Executive Presentations
- Written Communications
- Media Trained Spokesperson
Websites
Committees And Volunteer Activities
- University of Notre Dame, Notre Dame, IN 2025 - Current, MVP Student Athlete Mentoring Program
- OurCalling, Dallas, TX, 01/01/21 - 12/31/24, Annual Gala Host Committee
- VNA Meals on Wheels, Dallas, TX, 01/01/19 - 12/31/23, Weekly Volunteer
- American Corporate Partners, New York, NY, 01/01/10 - 12/31/16, ACP Mentor
- Make-A-Wish Foundation, Dallas, TX, 01/01/08 - 12/31/14, Wish Granter
Boards
- University of Notre Dame Hesburgh Women of Impact, Notre Dame, IN, 12/1/025 - Current, Leadership Committee
- Indiana University Kelley School of Business, Bloomington, IN, 11/1/2019 - current, Sports Industry Workshop Advisory Board
- Extruded Aluminum Corporation, Belding, MI, 01/01/19 - 12/31/23, Board of Directors
- Sisters of Providence, Terre Haute, IN, 01/01/13 - 12/31/23, Mission Advisory Board
- MobileUX, Dallas, TX, 01/01/18 - 12/31/20, Advisory Board
- SMU Young Leaders in Education, Dallas, TX, 01/01/16 - 12/31/19, Board of Directors
- Olympians & Paralympians of the Southwest, Dallas, TX, 01/01/15 - 12/31/19, Board of Trustees
- National Art Museum of Sport, Indianapolis, IN, 01/01/15 - 12/31/18, Board of Trustees
Timeline
Chief Marketing Officer & Chief Giving Officer
The Parvin Group
01.2019 - 01.2024
Adjunct Faculty
Southern Methodist University
01.2018 - Current
Founder & President
O'Connor & Advisors, LLC
01.2017 - Current
President & CEO
Dallas Wings WNBA Franchise
01.2016 - 01.2017
Senior Vice President, Sports
The Marketing Arm
01.2015 - 01.2016
Senior Vice President of Olympic Marketing, Global Platforms & Hospitality
The Marketing Arm
01.2010 - 01.2015
Director/VP, Olympic Marketing
The Marketing Arm
01.2005 - 01.2010
Director, Carat Sponsorship Solutions
Carat North America
01.2004 - 01.2005
Various Positions for Cadillac, Pontiac & Chevrolet
General Motors Corporation
01.1999 - 01.2004
Omnicom University - Senior Management Program
Harvard Business School Executive Education
Master of Business Administration (MBA) -
Indiana University Kelley School of Business
Bachelor of Business Administration (BBA) -
University of Notre Dame