Mary Catherine Gregory
Forsyth,GA
Summary
Ambitious and highly motivated Marketing Manager offering over 8 years of experience in brand awareness across many channels of marketing. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Deadline-driven with excellent communication and organization skills.
Overview
7
7
years of professional experience
Work History
Senior Manager, Content Activation
THE COCA-COLA COMPANY
Atlanta, GA
04.2021 - Current
- Facilitates the translation of brand plans into tangible market activations designed to maximize the value of our strategic assets and retailers’ priorities through pilot programs, compelling retail point of sale and exciting ecommerce experiences.
- Build and manage agency relationships including developing creative briefs, managing timelines and budgets annually, navigating internal/external approvals, and ensuring all deliverables are met on-time and in-full.
- Collaborates with XF partners on the development of custom shopper marketing programs for ADUSA & Target based on key insights with heavy focus on omni-channel, digital, mobile, and social.
- Co-developed and supervised marketing campaigns and events to maximize weekly+ consumers and achieve audience targets, helping drive ADUSA to become a $1B customer in 2022.
- Lead creative & content development of Coca-Cola's 2022 national summer and meals platforms, enabling our brands to come to life for consumers in a more consistent way across retailers.
Global Trade Marketing Manager
Beauty by Imagination
Atlanta, GA
12.2018 - 04.2021
- Manage customer marketing for Walmart Global and Grocery, Club, Dollar channels, equal to over $180M+ in annual invoice sales
- Support key promotional programs and strategic partnerships by compiling shopper/end-user and channel knowledge gaps
- Serves as the off-shelf project manager by developing relevant cross merchandising strategies and overseeing all cross-functional tasks
- Executes analysis on distribution opportunities for incremental store placement and display expansion into key retailers
- Delivers comprehensive growth plans for customers via category management, assortment recommendations and shopper marketing derived from category insights
- Customer marketing lead on full re-brand of Goody, execution is projecting a 5% increase in sales based on packaging update
- Leader of multiple multi-million-dollar, incremental checklane programs at Walmart US
- Influential role in assortment priorities, SKU recommendations and POG build out to secure an 8M+, 4-year contract with Albertsons.
On-Premise Market Development Manager
Coca-Cola United
Atlanta, GA
04.2017 - 12.2018
- Account planning and management of account list, including the Battery, Suntrust Park, and KSU
- Assist customers with planning for grand openings, new product launches, and employee events
- Execute new item introduction plans with POS merchandise and marketing campaigns
- Develop new business within surrounding territory while visiting tel-sell customers on a routine basis
- Top Atlanta Division salesman 2017-2018 with an overall volume increase of 46%
- Successfully implemented Fairlife and Kellogg’s co-brand messaging across multiple test markets within Wellstar.
Education
Bachelor of Science - Business Administration And Management
Georgia College And State University
Milledgeville, GA12-2016
Minor - Marketing Management
Georgia College And State University
Milledgeville, GASkills
- Microsoft Office
- Time Management
- Decision Making
- Market Execution
- Partnership Development
- Conflict Resolution
- Active Listening
- Teamwork
References
References available upon request.
Timeline
Senior Manager, Content Activation
THE COCA-COLA COMPANY
04.2021 - Current
Global Trade Marketing Manager
Beauty by Imagination
12.2018 - 04.2021
On-Premise Market Development Manager
Coca-Cola United
04.2017 - 12.2018
Bachelor of Science - Business Administration And Management
Georgia College And State University
Minor - Marketing Management
Georgia College And State University
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