Mary-Elizabeth Brophy
Saugus,USA
Summary
Self-motivated sales management strategist with a proven track record of driving sales growth in highly competitive markets. Demonstrates exceptional leadership skills and extensive experience in management and sales. Expertise in maximizing business profitability through focus, product knowledge, and customer orientation. Known for inspiring confidence, closing sales, and delivering high levels of client satisfaction. Builds strong relationships to cultivate repeat business. Recognized with multiple awards for excellence in sales and customer service.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Sales and Marketing Director
The Residence at Vinnin Square
Swampscott, MA
07.2016 - 09.2024
- Successfully pre-leased the community prior to its completion, ensuring high occupancy upon opening. Maintained stability from the onset and sustained over a span of 7 years.
- Selected as a Sr. Sales and Marketing Director to author 4 Sales and Marketing trainings currently being used to onboard new Sales and Marketing Directors, new Executive Directors, and a staple in ongoing refresher learnings library.
- Awarded the Diamond Award for Excellence in recognition of exemplary performance as Sales Director, showcasing proficiency in comprehending and fulfilling business objectives through consistent execution.
- Consistently honored with the President’s award for Occupancy Stabilization, demonstrating exceptional skills resulting in percentages of 93% and higher.
- Provided mentoring to both new and experienced SMD's to enhance business performance.
- Chosen by the Home Office to spearhead the efforts to restabilize a challenged sister community.
- Met and exceeded projected occupancy rates, sales targets and move-in goals consistently
- Conducted tours of the community for interested parties.
- Cultivated connections with a wide range of experts, including social workers, geriatric case managers, hospital discharge planners, PCPs, and elder law professionals, to enhance partnerships in the field.
- Prepared daily, weekly, and monthly reports while implementing marketing plans to monitor budgets and track results
- Led efforts in coordinating, planning, and executing various marketing and education events aimed at engaging with the community
Director-Admissions, Sales and Marketing
Golden Living-The Elmhurst
Melrose, MA
05.2015 - 07.2016
- Exceeded occupancy, sales, and move-in projections
- Responded to electronic referrals and inquiry calls, conducting facility tours.
- Effectively manage the admission process and maintain updated bed availability.
- Consistently ensured compliance with regulations pertaining to acuity levels and licensure at federal as well as state level
- Completed admission documentation by conducting meetings with patients and responsible parties
- Developed and executed quarterly sales and marketing plans, leading bi-monthly marketing meetings, and monitoring budgets
- Prepared daily, weekly, and monthly reports
Director-Sales and Marketing
Peregrine Senior Living
Tewksbury, MA
10.2014 - 05.2015
- Successfully launched and oversaw operations for a new stand-alone Memory Care facility
- Exceeded occupancy, sales, and move-in targets.
- Received and responded to inquiries from medical institutions, families, and individuals seeking residence. Led informative tours of the community to highlight its features.
- Collaborated with hospital discharge planners and retirement communities for streamlined patient transfer
Director-Sales and Marketing
Brookdale Senior Living
Danvers, MA
05.2014 - 10.2014
- Delivered on targets for occupancy, sales, and move-ins.
- Ensured that all inquiries received timely follow-ups to maximize occupancy of the community.
- Developed and nurtured connections with medical, legal, and financial experts as well as hospital discharge planners, skilled nursing facilities, retirement communities, clergy, and other community members.
- Created reports on a daily, weekly and monthly basis
- Developed and implemented comprehensive marketing plans, monitoring budget allocations with diligence.
- Coordinated, planned, and executed various marketing and education events for the community.
Education
High School Diploma - Honors Class
Salem High School
Salem, MAMedical Assistant Certification -
Northshore Community College
Danvers, MANuclear Medical Technology Program -
Salem State College
Salem, MASkills
- Sales Coaching
- Key Account Management
- Sales Training
- Sales Pipeline Management
- Sales Presentations
- Partnership Development
- YARDI
- Welcome Home
- Outlook
- PowerPoint
- Excel
Certification
- Board Certified Dementia Professional- NIDE
Timeline
Sr. Sales and Marketing Director
The Residence at Vinnin Square
07.2016 - 09.2024
Director-Admissions, Sales and Marketing
Golden Living-The Elmhurst
05.2015 - 07.2016
Director-Sales and Marketing
Peregrine Senior Living
10.2014 - 05.2015
Director-Sales and Marketing
Brookdale Senior Living
05.2014 - 10.2014
High School Diploma - Honors Class
Salem High School
Medical Assistant Certification -
Northshore Community College
Nuclear Medical Technology Program -
Salem State College
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