Summary
Overview
Work History
Education
Skills
Timeline
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ALEXANDRIA ROHRBAUGH

Tipp City,OH

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans, and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

7
7
years of professional experience

Work History

Corporate Marketing and Communications Director

The Ohio Masonic Home
09.2018 - Current
  • Promoted to Corporate Marketing and Communications Director after 1-year as Digital Specalist.
  • Manage marketing and communications team by establishing and monitoring staff performance and development goals.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Developed and presented marketing plans, budgets, and reports to CEO and shareholders.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Conducted market analysis and research to identify trends and opportunities.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Oversee production of engaging content updates with campus, OMH Foundation, and OMH Resource Center goals and objectives, targeted to the appropriate audience.

Associate Analyst – Revenue Cycle Management

Unlimited Systems
04.2018 - 09.2018
  • Responsible for overseeing billing accounts and helping departments resolve their revenue cycle problems, resulting in earlier payments and increased net collections by 4% for customers.
  • Manage client accounts, communications with insurance companies, collections, contract analysis, cash posting, billing transactions with clients, and report creation through interface technology platforms.
  • Support new client set-up, training, and new software updates and launches.
  • Revamped orientation, onboarding and training process for new employees.

Digital Marketing Manager

Strategic Franchising Systems
06.2016 - 04.2018
  • Promoted to Digital Marketing Manager after 3-month internship as Social Media Coordinator.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Planned and launched innovative, creative, and effective communications campaigns, such as Fresh Coats Customer Reactivation Campaign, which resulted in 18% revenue lift during off season.
  • Responsible for new owner digital marketing training, website launches and social media set up.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Increased lead conversion by 19.5% YOY, while reducing the cost from $280 per lead to $56 per lead to the Fresh Coat Painting Franchise System.

Education

Bachelor of Arts - BA Communications (Major) / Marketing (Minor)

University of Cincinnati - McMicken College of Art
Cincinnati, OH
05.2017

Skills

  • Supervising Staff
  • Business Needs Analysis
  • Team Leadership Skills
  • Verbal and Written Communication
  • Hiring and Retention Strategies
  • Digital Communications
  • Client Acquisition
  • Product Management and Branding
  • Manage Events
  • Google AdWords and Analytics Certified
  • HTML coding
  • Microsoft Office

Timeline

Corporate Marketing and Communications Director

The Ohio Masonic Home
09.2018 - Current

Associate Analyst – Revenue Cycle Management

Unlimited Systems
04.2018 - 09.2018

Digital Marketing Manager

Strategic Franchising Systems
06.2016 - 04.2018

Bachelor of Arts - BA Communications (Major) / Marketing (Minor)

University of Cincinnati - McMicken College of Art

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ALEXANDRIA ROHRBAUGH