Mary Ellen Tennant

Results driven Demand Generation and Lead Management agency.

• Improve client lead flow month over month by an average of 50%
• Develop and execute demand generation strategies to generate high-quality leads and revenue growth for clients
• Conduct market research to identify target audiences and market trends, and use this information to create effective lead generation campaigns
• Create and manage digital marketing campaigns across various channels including email, social media, search engines, and online advertising platforms
• Manage lead databases and use marketing automation tools to nurture leads and move them through the sales funnel
• Work closely with clients to understand their business goals and develop marketing strategies that align with those goals
• Provide regular reporting on campaign performance, including metrics such as lead volume, conversion rates, and ROI
• Continuously optimize campaigns based on performance data and industry best practices to improve lead quality and conversion rates
• Collaborate with the client's sales team to ensure alignment between marketing and sales efforts
• Stay up-to-date with the latest trends and technologies in demand generation and lead management, and bring new ideas and innovations to clients.

A technology and digital marketing firm that combines digital showroom catalog, back-office system, data collection and marketing to increase conversion and drive new sales.

• Oversaw development and launch of comprehensive digital catalog and product e-commerce platform and service offering.
• Managed teams responsible for maintenance of 1 million+ product SKU's and more than 600 brands.
• Led cross-functional off-shore team of developers, designers, and marketing specialists to ensure timely and high-quality delivery of new software products and features.
• Spearheaded design and implementation of websites, SEO and e-commerce catalogs for clients.
• Implemented business development strategies, branding and market positioning.
• Continue to support business growth through strategic planning and go-to-market product strategy.

A video communications eMessaging platform.

• Recruited to re-align organizational structure and operations teams of online video creation service that converted various content formats into compelling video messages.
• Refined organization structure to consolidate, streamline and align internal teams resulting in 50% improvement in product release schedule.
• Implemented new client on-boarding and customer support processes and teams.
• Built strong relationships with key vendors and partners, negotiating favorable contracts and securing discounts that resulted in monthly cost savings of over 35%.
• Implemented financial controls and account audits resulting in discovering significant un-billed revenues.

CRM and Email Marketing Platform.

• Oversaw daily operations of email marketing service, including customer support, software development, QA, and inside sales to ensure timely and high-quality delivery of service.
• Collaborated with the CEO and other executives to define and execute the company's vision and mission, contributing to the company's growth and success.
• Implemented software development processes, quality control and testing methods and release schedules reducing software defect rate by 50%.
• Improved customer satisfaction and churn rate by more than 30% through improvements in software release methods and systems monitoring and escalation processes.

Mary Ellen's early experience includes executive leadership roles at digital broadcasting services companies and DSL and Cable providers. Mary Ellen established NREL's (National Renewable Energy Lab) Internet division and launched InterLab the first conference and workshop for internet professionals within DOE National Laboratory system.