Mary Hayden Smith
Greenville,SC
Summary
Accomplished digital marketing manager with a proven track record for creating, managing and implementing digital campaigns. Skilled in managing relationships with high-profile clients and translating marketing needs into result driven strategies.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Newspring Church
01.2022 - 03.2024
- Collaborated with creative team to manage content calendars. Monitored performance metrics, analyzed results, and suggested improvements to enhance engagement and effectiveness.
- Coordinated production and publication of blog posts, social media updates, and digital content while ensuring SEO optimization and brand consistency.
- Drafted & edited copywriting for various digital platforms including websites, emails and branded text messages.
- Managed online platforms with followings of twenty-five thousand plus, with positive growth each quarter, that led to quantifiable profit for clients.
Project Manager
Newspring Church
01.2021 - 01.2022
- Act as the primary point of contact for clients, understanding their needs, and managing expectations.
- Define project scope, objectives, and deliverables that align with client or company goals.
- Develop detailed project plans, including timelines, resources, and budgets.
- Created a content calendar that was specific to each social campaign that allowed clients to see multi-platform planned content scheduled out to be posted.
Freelance Social Media Manager
Self Employed
01.2017 - Current
- Monitor and respond to social media interactions, comments, and messages, fostering a positive online community and providing exceptional customer service when needed.
- Create, curate, and manage high-quality, engaging content for all social media platforms, including text, images, videos, and other multimedia formats that align with the brand’s voice and mission.
- Track and analyze social media performance metrics (reach, engagement, conversions, etc.) using tools like Google Analytics, Meta Business, and Sprout Social and provide regular reports to key stakeholders with insights and recommendations for improvement.
- Plan and execute social media campaigns and promotions, including contests, giveaways, and paid ads, ensuring alignment with overall marketing objectives.
- Develop tailored social media strategies for a range of brands across different industries (e.g., retail, health & wellness, wedding photography), ensuring each brand’s unique goals, tone, and audience are targeted effectively.
Registered Nurse, Trauma Center
Prisma Health Greenville Memorial
03.2024 - Current
- Streamlined admission processes by conducting thorough assessments to determine appropriate level of care placement based on acuity levels.
- Collaborated with interdisciplinary teams for effective care planning and execution, resulting in better patient experiences.
- Expedited critical decision making through precise communication with physicians regarding patients'' conditions, changes, and response to treatment.
Education
Bachelor of Science - Nursing
University of South Carolina
12.2021
Skills
- Adobe Illustrator
- Adobe Lightroom
- Meta SparkAR
- Google Ads
- Adobe Premiere
- Adobe Photoshop
Timeline
Registered Nurse, Trauma Center
Prisma Health Greenville Memorial
03.2024 - Current
Digital Marketing Manager
Newspring Church
01.2022 - 03.2024
Project Manager
Newspring Church
01.2021 - 01.2022
Freelance Social Media Manager
Self Employed
01.2017 - Current
Bachelor of Science - Nursing
University of South Carolina
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