Mary Hill Amason
Atlanta,Georgia
Summary
Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
1
1
Certification
Work History
BRAND MARKETING MANAGER
Moe's Southwest Grill
05.2021 - Current
- Manage the brand product innovation and testing project timeline and calendar; manage projects, programs, and vendor relationships, develop and execute against timelines, and track performance; manage the go-to-market process and strategy for national and local projects, media, loyalty, products and programs to support the overall brand goals; collaborate with external partners and the creative team to develop promotional materials, marketing elements and media that align with the overall brand voice, positioning, and strategy and to increase sales; partner with local marketing, operations, digital and web teams to develop best in class plans, initiatives and assets; analyze customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market; serve as gift card liaison to execute and develop promotional gift card programs; serve as in- house producer of all photoshoots to include pre-production, shot lists, bookings, talent, and food/prop sourcing
DIGITAL MARKETING MANAGER
Perkins Restaurant & Bakery
03.2020 - 05.2021
- Guided the strategic direction of all digital and social initiatives across owned, earned, and paid media, with a focus on driving sales, brand awareness and engagement; partnered with external agencies to launch and refine innovative social, digital, loyalty and paid media campaigns to elevate the brand's presence in the digital space; tracked, measured and reported performance of all social and digital marketing campaigns and initiatives to the organization, while assessing effectiveness in achieving goals and objectives; exhibited effective project management skills, while working closely with the agency on all social and digital projects; collaborated with IT and external stakeholders to strengthen the digital marketing strategy and elevate the user experience on the website, including launching a new website utilizing an API; managed social and digital marketing deliverables, such as, plans, creative and reports through agency partners and stakeholders; managed gift card program to include inventory management, design, procurement, and online and in-store gift card promos; onboarded all restaurants onto online ordering and third party delivery platforms; managed email database and ideated, built and deployed all email and CRM campaigns; served as voice of the brand as social community manager; served as master admin of brand management and local SEO software i.e
- Yext
FIELD MARKETING MANAGER
Huddle House, Inc.
03.2017 - 03.2020
- Executed sales and traffic building programs at the local store level; supported store level execution of system wide marketing programs and initiatives; executed marketing plans for new store openings and re-openings; coached and supported operators on development and execution of local store marketing; developed grassroots and customized marketing approaches based on needs of trade area; provided coaching and support for sales opportunity restaurants; helped franchisees integrate with local community organizations and leaders; measured results of local store marketing plans and communicated results to owners, managers and supervisor; assisted in the development of marketing materials; conducted LSM workshops and loyalty program training as needed; supported and assisted with gift card programs and promotions as needed
Education
Bachelor of Science - Public Relations
Georiga Southern University
Statesboro, GAGraduate Certificate - Digital Marketing
The University of Georgia
Athens, GASkills
- Digital & Omnichannel Marketing
- Strategic Brand Management
- Project Management
- CRM & Loyalty
- Go-to-Market Strategy
- Product Innovation & Testing
- Third Party Delivery
- Online Ordering/Ecommerce
- Copywriting
- Paid Media Strategy
- Product Marketing
- SEO
Certification
SEO Certification-Hubspot
SEO Crash Course- Semrush
OMCA Online Marketing Certified Associate (2019-2021)
Servsafe Food & Alcohol
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
BRAND MARKETING MANAGER
Moe's Southwest Grill
05.2021 - Current
DIGITAL MARKETING MANAGER
Perkins Restaurant & Bakery
03.2020 - 05.2021
FIELD MARKETING MANAGER
Huddle House, Inc.
03.2017 - 03.2020
Bachelor of Science - Public Relations
Georiga Southern University
Graduate Certificate - Digital Marketing
The University of Georgia
SEO Certification-Hubspot
SEO Crash Course- Semrush
OMCA Online Marketing Certified Associate (2019-2021)
Servsafe Food & Alcohol
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