Summary
Overview
Work History
Education
Skills
Languages
Certification
Timeline
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MaryJane Arbelaez

MaryJane Arbelaez

Summary

Dedicated Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Willingness to take on added responsibilities to meet team goals.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Corporate Marketing Manager

Palace Resorts LLC
03.2022 - Current
  • Responsible for overseeing the success of various marketing initiatives.
  • Successfully executed content and E-blast as well as campaigns for over 100,000 travel agents.
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
  • Create content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
  • Develop track of invoices, payment dates, and quotes for needed marketing materials.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Lead Supervisor

Groot Hospitality
02.2022 - 12.2022
  • Successfully managed the opening of the biggest upcoming restaurant in the new Coco Walk Area.
  • Applied strong leadership talents and problem-solving skills to maintain team efficiency and organize workflows.
  • Evaluated employee performance and coached and trained to improve weak areas.
  • Worked alongside management and corporate team to develop new strategies on how to improve training programs and company standards.
  • Inform Manager/Assistant Manager of any losses, problems or unavailable items.
  • Ensured each guest receives excellent service by providing an environment which includes maintaining the brand standards, solid knowledge of the menu, and all other components of hospitality.

Marketing Manager

Wine Bar & Boutique, Wolfson
10.2020 - 12.2021
  • Deployed more than 1,000 successful marketing campaigns from ideation to execution.
  • Optimized email campaigns to increase open and click-through rates.
  • Built strategic relationships and partner with key industry players, as well as managing agencies and vendors
  • Developed the most efficient report on the performance of marketing campaigns, insights and assess against goals.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Improved website visibility through development and implementation of SEO strategies.

Education

Bachelor of Arts - Hospitality Administration

Miami Dade Wolfson Campus
Miami, FL
08.2024

High School Diploma -

Miami Killian Senior High School
Miami, FL
08.2017

Skills

  • Corporate Fundraising
  • Department Development
  • Social Media Platforms
  • Pricing Strategies
  • Public Outreach
  • New Product Introductions
  • Brand Development and Marketing
  • Social Media Strategy
  • Multi-Channel Campaigns
  • Content Strategy
  • Event and Meeting Planning
  • Affiliate Management
  • Corporate Communications
  • Lead Generation Campaigns
  • Team Member Development

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Certification

UPON REQUEST.

Timeline

Corporate Marketing Manager

Palace Resorts LLC
03.2022 - Current

Lead Supervisor

Groot Hospitality
02.2022 - 12.2022

Marketing Manager

Wine Bar & Boutique, Wolfson
10.2020 - 12.2021

Bachelor of Arts - Hospitality Administration

Miami Dade Wolfson Campus

High School Diploma -

Miami Killian Senior High School

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MaryJane Arbelaez