MARY JANE ORMAN
NEW YORK,NY
Summary
- Seasoned global corporate, brand communications and marketing leader with a proven track record of success across hospitality, entertainment, fashion, sports, publishing, philanthropy, and retail marketing.
- C-Level Communications leader, who has built successful matrix teams, worked across multiple constituencies in a global environment and had an outsized role influencing corporate culture, innovation, brand positioning, unit growth and financial results.
- Seasoned 24/7 crisis manager, managed all manner of crises on a global scale.
- Commercially and creatively driven thinker and content creator with significant marketing, digital, communications and advertising experience in building and executing campaigns, launches and monetization for global brands.
- Possess a unique ability to move fluidly between the highly strategic and the more creative aspects of business including design, content creation, digital innovation and luxury and lifestyle brands.
- Skilled at taking complex strategies and making them understandable and exciting across a diverse and global employee population. Helped create cultures that embrace change centered on technology, globalization, and lifestyle brands.
Overview
20
20
years of professional experience
Work History
Principal
THE MADDOX COMPANY
NYC
01.2021 - Current
- As the agency owner, advising brands, athletes and executives on marketing and communications strategic positioning, execution, brand building, and amplification
- Utilizing years of industry knowledge and relationships to execute special events and activations, marketing and content plans, brand launches, crisis, partnerships, influencer marketing and VIP
- Current and former clients include: Nike, Invited (ClubCorp), The Oetker Collection, 8B Education Investments, Buzz Products, 72 Sports Group, Kobe Bryant, Naomi Osaka, Maria Sharapova, Professional Tennis Players Association, Pac12 Conference, TopCourt
Global Head of Communications, Luxury Brands
INTERCONTINENTAL HOTELS GROUP (IHG)
NYC
07.2019 - 12.2020
- Recruited for the newly created position to drive global marketing communications strategy for one of the largest luxury hotel portfolios in hospitality, featuring InterContinental Hotels & Resorts; Kimpton Hotels & Restaurants; Six Senses; Regent; and IHG's partnership with Mr & Mrs Smith, an estate totaling nearly 850 hotels in 70 countries
- Directed global communications team to safeguard on-brand regional implementation
- Managed global marketing strategy with a $3M annual budget targeting affluent consumers, promoting IHG's luxury portfolio.
- Led C-suite communications, including speech writing, interview and public speaking support, presentation creation and advised on trend forecasting
- As a member of the partnerships team, procured brand ambassadors and partners and direct negotiations; ideated and oversaw the execution of global brand halo events
- Directed and managed a team of PR professionals, as well as global network of PR and Marketing agencies; traveling up to 30%, directing initiatives across all continents with expertise in US, China, Japan, Europe, Russia and Middle East
Vice President of Global Communications
ENDEAVOR
LONDON, UK + NYC
03.2014 - 07.2019
- Head of Strategic Marketing, Communications, Brand Building & Digital Platforms for IMG's tennis business with a roster of more than 100 players and 20 professional tournaments around the world
- Member of the communications team preparing Endeavor for an IPO through structured approach prior to listing
- Defined and directed strategic communications for IMG's event business consisting of 20 international tournaments, led by The Miami Open at Hard Rock Stadium, one of the most successful and profitable tournaments in tennis
- Handled marketing and communications for international group of tennis stars such as Serena Williams, Maria Sharapova, Naomi Osaka, Novak Djokovic, Li Na, Nick Kyrgios, John McEnroe, Madison Keys, James Blake, & others
- Built division's online community, including through management and integration of athlete social channels; spearheaded successful social media strategy, content strategy, consumer engagement strategy, and monetization
- Lead role across brand building; marketing; communications; digital; sponsorship retention and activation; and recruiting, as well as strategic initiatives in driving growth for clients and tournaments
- Charged with all crisis and issues management in order to protect brands of IMG, clients, agents, events and partners
- Member of each athlete's team, creating and executing plans around endorsement partnerships, charitable fundraising initiatives, licensed product collections, digital content, and philanthropic endeavors
- IMG created the position specifically for me, understanding the value of my skillset; relocated to NYC from London
Vice President of Global Communications and Marketing
WOMEN'S TENNIS ASSOCIATION (WTA)
LONDON, UK
10.2008 - 03.2014
- Oversaw global communications and marketing for the governing body of women's tennis; handled global media relations for the sport, its players and the Chairman & CEO
- Responsible for all ideation and execution of all marketing platforms for the WTA and its players, including brand partnerships, global advertising campaigns, digital platforms and events
- Oversaw the development and execution of the communications strategy for the sport of women's tennis, WTA, CEO, and players across numerous global media and marketing platforms
- Launched new Chairman/CEO media profile with features across a global network of consumer/business/fashion print and broadcast outlets
- Within a year, the CEO was named by Forbes magazine as the 'Most Powerful Woman in Sport'
- Responsible for development, execution and implementation of WTA's largest and most successful global advertising campaign 'STRONG IS BEAUTIFUL', across 80 markets via print, broadcast and online
- 'STRONG IS BEAUTIFUL' won an award for Best Cinematography in a Commercial at the New York Film Festival (2011)
- Responsible for all Senior Executive Communications, including all internal and external writings coming out of the CEO's office, all constituent communications, speeches, press releases and letters
- Oversaw relationship with broadcast partners, leading a team charged with ideation and execution of all TV content
- Responsible for the significantly increased exposure across all digital platforms, driving fan interest, engagement, member satisfaction, and support sponsorship sales and retention
- Hired as Director of Corporate Communications; promoted to Senior Director of Corporate Communications and Media Relations; promoted to VP of Corporate Communications & Marketing; relocated to London, UK
Senior Manager/Corporate Public Relations
STARWOOD HOTELS & RESORTS
NYC
06.2007 - 10.2008
- Oversaw all global PR activities and the brand's global relaunch for Le Méridien Hotels & Resorts (110 hotels in 50 countries), SPG loyalty program (17 million members), and served as member of launch team of two new hotel brands
- Successfully relaunched Le Méridien brand globally through a set of signature events, openings and media immersions and introduced the brand's new marketing initiatives through various media events across Europe, Asia and the US
- Managed a global PR team of 30 with simultaneous initiative executions and three public relations agencies
- Member of Starwood's Global Crisis Team and Investor Relations Team to drive internal, external and financial communications
- Charged with executing company-priority initiatives: launches of two new hotel brands Aloft and Element
Public Relations Manager for Condé Nast Traveler
CONDE NAST INC.
NYC
01.2005 - 05.2007
- Responsible for public relations activities for the nation's leading travel/luxury/lifestyle magazine
- Developed and implemented communications strategies with editor in chief and publisher for 12 issues, special sections, and numerous magazine and advertising events
- Produced and executed the annual Hot List Party, resulting in more than 82 million media impressions
- Worked with celebrity publicists and agents to secure cover photo shoots and features and procured celebrity guests
- Increased both print and broadcast media coverage by 50% in a year and built alliances with global media outlets
- Collaborated with the sales marketing team and advertising partners to produce a TV show on the Travel Channel
Education
Executive Education - Disruptive Marketing Strategy, Business/Commerce/General
Harvard Business School Online
Bachelor of Science - Economics
Rutgers University
New Brunswick, NJSkills
- Integrated Global Communications Strategy
- Strategic Talent Management
- Integrated Marketing Campaigns
- Effective Brand Differentiation and Market-Centric Positioning
- Budget Development
- Strategic Brand Management
- Strategic Influencer Collaboration and Engagement
- Strategic Partnership Development
Timeline
Principal
THE MADDOX COMPANY
01.2021 - Current
Global Head of Communications, Luxury Brands
INTERCONTINENTAL HOTELS GROUP (IHG)
07.2019 - 12.2020
Vice President of Global Communications
ENDEAVOR
03.2014 - 07.2019
Vice President of Global Communications and Marketing
WOMEN'S TENNIS ASSOCIATION (WTA)
10.2008 - 03.2014
Senior Manager/Corporate Public Relations
STARWOOD HOTELS & RESORTS
06.2007 - 10.2008
Public Relations Manager for Condé Nast Traveler
CONDE NAST INC.
01.2005 - 05.2007
Executive Education - Disruptive Marketing Strategy, Business/Commerce/General
Harvard Business School Online
Bachelor of Science - Economics
Rutgers University
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