Mary Jo Sutter
Scottsdale,AZ
Summary
Marketing and sales professional with 23 years of diverse experience across traditional, direct, and digital platforms. Skilled in crafting effective marketing strategies that align with business objectives and enhance customer engagement. Track record of achieving significant sales growth and improving brand recognition. Equipped to excel in various marketing roles within the industry.
Overview
44
44
years of professional experience
1
1
Certification
Work History
Lifeguard and Swim Instructor
Insta Swim LLC
Scottsdale, AZ
03.2020 - Current
- Instructed children aged nine months to nine years at Lifetime Fitness Health Club for two years.
- Provided private swim lessons to children aged six months to ten years as an independent contractor.
- Delivered lessons at clients' homes through Insta Swim, accommodating individual schedules.
Territory Marketing Specialist
Productions Plus-The Talent Shop- Coravin Wine Systems
Phoenix, AZ, USA
09.2002 - 08.2020
- Ensured consistent application of company standards for all marketing collateral.
- Directed art and graphics development to optimize merchandising effectiveness.
- Aligned marketing team initiatives with Senior Management objectives through regular communication.
- Maintained brand integrity by monitoring marketing content quality and consistency.
- Utilized sales forecasting and strategic planning to assess product line profitability.
- Crafted compelling messaging through integration of language, graphics, and marketing materials.
Brand Ambassador / Team Lead
Sales & Marketing / Event Promotions
Phoenix, AZ
07.1998 - 01.2005
- Assisted with setup and breakdown of promotional booths and tents.
- Organized and stocked merchandise for events to enhance visibility.
- Communicated product value, quality, and style to potential customers.
- Delivered customer service by leveraging extensive product knowledge.
- Monitored marketing content to preserve brand integrity and consistency.
- Supported multiple third-party marketing companies including Productions Plus and GMR Marketing.
- Collaborated with teams from various staffing and marketing firms to ensure event success.
- THIRD PARTY MARKETING COMPANIES: Productions Plus, Mosaic Marketing, T11A Staffing, Event Next, Event-Pro GMR Marketing, Fusion Gateway Staffing, Market Star, GMR Marketing
Beauty Consultant
Estee Lauder
Scottsdale, AZ
02.1982 - 03.1992
- Executed marketing and sales strategies for Prescriptives Cosmetics and Skin Care line.
- Conducted skin care consultations to assess customer needs and customize cosmetic solutions.
- Applied customized products during makeovers to enhance sales and foster client relationships.
- Developed client e-books using promotional giveaways to build engagement.
- Performed monthly courtesy calls to promote product launches and complimentary giveaways.
- Achieved and surpassed monthly sales targets through effective upselling techniques.
- Coordinated quarterly events to showcase seasonal skin care and color cosmetics per corporate guidelines.
Education
Associates Degree - Marketing/Business
University of Arizona
Tucson, AZ05.1982
Skills
- HTML and WordPress
- Digital marketing strategies
- Email and social media marketing
- Salesforce and customer service
- Promotional content development
- Fashion branding and marketing
- Search engine optimization
- Marketing automation tools
- Google AdWords and analytics
- Content creation and market research
- Public relations and communication skills
- Microsoft Office proficiency
- Marketing
Certification
- AED Certification
- First Aid Certification
- CPR Certification
Personal Information
- Authorized To Work: US
- Title: Marketing / Sales Specialist
- Work Permit: Authorized to work in the US for any employer
- Visa Status: Authorized to work in the US for any employer
Timeline
Lifeguard and Swim Instructor
Insta Swim LLC
03.2020 - Current
Territory Marketing Specialist
Productions Plus-The Talent Shop- Coravin Wine Systems
09.2002 - 08.2020
Brand Ambassador / Team Lead
Sales & Marketing / Event Promotions
07.1998 - 01.2005
Beauty Consultant
Estee Lauder
02.1982 - 03.1992
Associates Degree - Marketing/Business
University of Arizona