Mary K. Davis
Tucson,Arizona
Summary
Results-driven marketing leader and entrepreneur with 25+ years of experience. Builds high-performance campaigns to achieve growth and fulfill organizational goals. Expert at leveraging knowledge of target market and competitors to devise effective marketing strategies. Remains up-to-date on latest industry trends and methods to deliver innovative work. Seeking a forward-thinking company where I can leverage expertise for exceptional outcomes.
Overview
17
17
years of professional experience
Work History
Account Director
Caliber Group
Tucson
02.2022 - Current
- Develop strategic marketing and advertising plans for clients that align with their brand, including understanding audiences and objectives; creating themes and other creative approaches to communicating messaging; recommend tactics to meet objectives and goals; developing budgeting, schedules, project and creative briefs; and tracking campaigns for success.
- Manage internal teams to ensure successful execution of projects and campaigns.
- Manage account coordinators and other support staff.
- Develop Public Relations strategic plans that align with client's messaging
- Implement public relations plans including writing, distribution and media follow up
- Provide crisis communications counsel, strategy, implementation, and media training for clients.
- Identified new business opportunities by researching the market and staying abreast of competitor activities.
Director of Marketing & Communications
Old Tucson
Tucson
07.2017 - 11.2019
- Developed and implemented an integrated marketing, advertising and communications plan to drive brand awareness and customer engagement, achieving 300% YOY attendance growth.
- Managed the Marketing, Sales & Education departments.
- Created, managed, and tracked budgets for the Marketing & Sales departments.
- Developed a comprehensive media relations program to increase positive coverage of the and its events.
- Planned and executed year-round promotional events and trade show activations.
- Collaborated with internal teams to create content for various channels including website, digital assets, print materials, press releases and social media engagement.
- Managed group sales and education programs.
- Coordinated activities with cross-functional teams within the organization for special events and group activities and other marketing and communications efforts.
- Identified opportunities for new partnerships that could expand reach or enhance visibility and attendance growth.
- Developed marketing content such as written copy, graphic design, digital posts, and video content.
Sr. Director Business Development & Marketing
Tucson Airport Authority
Tucson
04.2011 - 09.2013
- Developed and implemented award-winning integrated marketing and communications plans to achieve organizational goals.
- Supervised a staff of (4) managers.
- Promoted a culture of collaboration among staff members through regular communication, feedback, and recognition.
- Created, implemented and managed budgets for all campaigns.
- Worked with departments across the airport for conferences, training, public tours, press events and new airline service kick-offs.
- Led a rebranding effort for the airport, working with designers and other vendors.
- Directed successful SEO and link-building campaigns to increase the website's credibility and drive traffic, resulting in 30% increase in engagement
- Conducted market research to identify new opportunities for growth and development.
- Negotiated with airlines to develop new service opportunities for Tucson, resulting in new air service for the region.
- Collaborated with the executive leadership team to develop long-term objectives that would drive success.
Director of Communications
Town of Oro Valley
Oro Valley
06.2007 - 03.2011
- Developed and implemented a comprehensive communications and media relations strategy to increase brand awareness
- Created and managed relationships with key members of the press and other influencers
- Planned, organized, and executed multiple public events such as press conferences and interviews
- Developed marketing materials such as brochures, presentations, and advertisements
- Prepared an award-winning monthly newsletter highlighting Town information, successes, and upcoming initiatives of interest to Oro Valley residents
- Assisted in developing crisis communication plans in preparation for potential negative publicity
- Coordinated video production projects from conception through completion
- Advised senior management, Mayor and Town Council members on message strategy and provided media training.
Education
Bachelor of Arts - Mass Communications
University of Denver
Skills
- Organizational management
- Strategic & budget planning and execution
- Advertising expertise
- Marketing knowledge
- Campaign Management
- Strategic development
- Customer Relationship Management
- Strong team building
- Innovative and creative
- Excels in collaboration & partnerships
- Excellent oral and written communications
Accomplishments
- Recognized by the Advertising Federation's Addy Gold and Best in Show awards, and the Association of Government Communicators for previous marketing campaigns and collateral.
- Recognized as a Woman of Influence, Inside Tucson Business, 2013
Activities
- Founder, Tucson Chicks n Chaps, benefiting breast cancer patients in Pima County
- Tucson Rodeo Committee, 2005 - 2018
- Previous board service with Public Relations Society of America (PRSA), Tucson Pima Arts Council, Southern Arizona Attractions Alliance
References
Available upon request.
Timeline
Account Director
Caliber Group
02.2022 - Current
Director of Marketing & Communications
Old Tucson
07.2017 - 11.2019
Sr. Director Business Development & Marketing
Tucson Airport Authority
04.2011 - 09.2013
Director of Communications
Town of Oro Valley
06.2007 - 03.2011
Bachelor of Arts - Mass Communications
University of Denver