Mary K. Rivers

• Drive operational cadence for Product Team through measurement, tracking, and execution of variety of product development related projects and initiatives.
• Build, track, and help drive detailed project plans regarding sprint completion, product roadmap execution, and other items and ensure to push teammates to achieve all deliverables on established deadlines.
• Participate in UAT testing for new product launches and feature releases
• Oversee and regularly present product reporting, product metrics, and roadmap execution information to internal executives.
• Interface regularly with Engineering, Design, and business teams to gather and help prioritize project and product requirements with product team prior to project creation and tracking.
• Use data-driven and communication skills to document and present variety of new processes, best practices, product features, and business requirements while ensuring information architecture of product team is streamlined and updated.

SideCar is a SAAS product within PureCars. Designed as software to be whitelisted to external clients. Prospective customers are digital advertising agencies with an automotive focus and large auto dealer groups with internal marketing teams.
· Served as primary liaison between the SideCar product and a Fortune 500 client relationship
· Responsible for account relationships and day-to-day troubleshooting of agencies and large dealer groups
· Initiated software bug and feature requests to product and development
· Monitored and prioritized JIRA dev cases for overall software stability and client retention
· Demoed product with sales team to potential marketing agencies
· Onboarded and trained clients on proprietary software
· Advocated on behalf of clients' needs with PureCars internal teams

• Controlled and facilitated onboarding process of all new Google Ads and Microsoft Ads paid search clients
• Managed volume to ensure Ad Operations team had proper capacity and tools to launch campaigns
• Preempted problem accounts and worked to resolve issues across departments
• Improved onboarding process to certify timely campaign launches and smooth transitions
• Wrote and adjusted SEM ad copy templates according to compliance guidelines
• Strategized with product and development teams to improve second and third releases of proprietary software
• Hired, managed, coached, mentored and advised Media Specialists & Sr. Managers while maintaining organizational policies & standards for onboarding media team

• Initiated internal company compliance program by researching and maintaining co-op compliance procedures, requirements, and guidelines
• Submitted co-op claims on behalf of all dealerships and agencies for SEM and Display advertising
• Used proprietary software to create and launch new SEM campaigns based on individual automotive dealership goals
• Researched HTML structures of client web providers for development team for future software development
• Enhanced keywords, ad copy, ad extensions, and landing pages for improvement in platform
• Identified reoccurring bugs and helped define improvements to platform for development team

• Accountable for investment administration, operational risk management, data management, performance measurement, asset allocation, and position-based reporting for private markets portion of Emory University's $5.4 billion endowment portfolio.
• Effectively reconciled capital flows for more than 200 private equity, venture capital, and natural resources investments on monthly basis.
• Left voluntarily to pursue Marketing Technology

• Generated monthly and quarterly investment reports worth over $11 billion in assets for most productive, demanding, and respected consulting group within organization.
• Thoroughly evaluated performance for multiple strategies across different asset classes, including separately managed portfolios, mutual funds, hedge funds, fixed income, and foreign currency.
• Managed most substantial and complex foreign currency accounts within department.
• Took charge of completing ad-hoc requests of involved nature for managing directors on demand.
• Played leadership role in hiring, managing, and training new team members.
• Coordinated with money managers and custodians to solve reconciliation problems on trade and reporting issues.
• Developed guidelines and custom blended benchmarks to guarantee appropriate pricing and calculations.