MARY KATE FENSKE
Orlando
Summary
Experienced Director of Operations and Marketing with a strong track record in the healthcare and chiropractic industries. Skilled in overseeing daily operations, streamlining processes, and driving efficiency, while crafting and executing targeted marketing strategies that increase patient engagement, brand visibility, and revenue growth. Proven ability to lead cross-functional teams, enhance patient care, and optimize business performance. Passionate about supporting wellness and growth within healthcare organizations.
Overview
8
8
years of professional experience
Work History
Director of Operations
NuSpine Chiropractic
08.2022 - 02.2025
- Spearheaded the buildout and grand opening of three chiropractic clinics, ensuring seamless operations from construction to patient care launch.
- Managed day-to-day clinic activities, optimizing patient flow, operational efficiency, and staff performance across multiple locations.
- Launched a new supplement line, including overseeing marketing strategies, graphic design, and promotional materials to increase brand awareness and product sales.
- Collaborated with corporate executives to develop and implement a new outbound marketing funnel, driving patient acquisition and retention.
- Streamlined the Electronic Health Records (EHR) system, improving data accuracy, accessibility, and overall clinic efficiency.
- Conducted audits and created updated training videos to ensure compliance and enhance staff understanding of best practices, policies, and procedures.
- Facilitated the training of new clinic teams, ensuring consistent adoption of the latest operational procedures and policies across all locations.
- Led continuous process improvements, resulting in enhanced patient experience and optimized clinic operations.
Marketing Director
Complete Care
05.2019 - 08.2022
- Drove sales and revenue through B2B and B2C efforts and led successful B2C campaigns resulting in 70% increase in sales.
- Developed and implemented digital marketing strategies to increase online presence.
- Collaborated with sales team to create targeted marketing materials that increased conversions and improved patient communication.
- Decreased marketing material cost by 45%.
- Maintained brand compliance throughout all 35 locations.
Practice Manager
Complete Care
10.2016 - 05.2019
- Led team of 10 staff members, including hiring, training, and performance evaluations.
- Managed daily operations, including scheduling, billing, and inventory control.
- Collaborated with healthcare providers to improve patient care and satisfaction.
- Maintained a 90% closing rate for all new clients and ensured quality customer service and care throughout our patients care.
- Coordinated with health insurance and legal case workers to verify coverage while explaining financial responsibility to the patient.
Education
Bachelor of Science - Biomedical Sciences
UNIVERSITY OF CENTRAL FLORIDA
Orlando, FL01.2015
Skills
- Market Research
- Project and Operations Management
- Social Media Management
- Digital Marketing
- Customer Service
- B2B and B2C Sales
- Process Optimization
- Content Development
- Leadership Training
Timeline
Director of Operations
NuSpine Chiropractic
08.2022 - 02.2025
Marketing Director
Complete Care
05.2019 - 08.2022
Practice Manager
Complete Care
10.2016 - 05.2019
Bachelor of Science - Biomedical Sciences
UNIVERSITY OF CENTRAL FLORIDA
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