Mary Katherine Leslie
Los Angeles,CA
Summary
Innovative Creative Director with over a decade of experience in visual strategy and brand identity across all platforms. Skilled in editorial design, typography, packaging, retail, and experiential environments. Proven track record in developing and executing cohesive 360 concepts; creating and maintaining brand guidelines; and working collaboratively across marketing, social media, PR, creative, and advertising divisions. Experience in outdoor goods, lifestyle, and fashion channels.
Overview
7
7
years of professional experience
Work History
Creative Brand Director
Wondery Outdoors
11.2022 - 07.2024
- Hired by the founder to lead creative brand and art direction for omnichannel (DTC, Amazon, & retail) active womenswear and drinkware startup
- Oversaw teams of 2 to 5 across graphic design, copywriting, social media, and paid ads while managing a $3M annual budget for creative
- Grew sales +75% MoM with a comprehensive 360 re-brand campaign that fostered an emotional connection between customers and the brand
- Increased Instagram engagement by +170% through a dynamic content strategy featuring high-quality, culturally relevant posts
- Launched and designed a timely 420 partnership with CANN that increased reach by +57%, boosted website traffic by +15%, & drove sales up by +42%
- Achieved 4x higher sell-through rates for 3 new products by aligning competitive positioning across copy, creative, and influencers
Creative Marketing Director
Neill Corporation
07.2019 - 11.2022
- Conceived and designed sales-driving B2C and B2B marketing campaigns for prestige beauty brand, cosmetology school, and ethically sourced hair extension company overseeing team of 7 across creative and performance marketing divisions
- Supported $120M in sales through product education and robust launch storytelling to hundreds of privately owned salons in seven-state territory
- Launched brand campaign for e-learning platform generating +36% in additional educational sales revenue
- Implemented cross-divisional re-brand, producing fresh photo and video assets, new web design, and updated language to reinvigorate the Neill family of businesses for the modern salon
Brand Designer
Hemline
03.2017 - 07.2019
- Provided personalized social media analysis and consultation to 28 stores to direct paid ads and organic media strategy
- Led social media strategy, amassing 20K+ followers or 30% growth during tenure
- Designed print and web-based marketing collateral
- Creative directed and photographed lifestyle photo shoots
- Coordinated with luxury apparel vendors to produce live events and digital campaigns
Education
Bachelor of Arts - Journalism & Public Relations
Baylor University
Waco, TX05.2011
Skills
- Design Software: Adobe Creative Suite, Canva, Figma, Final Cut Pro
- Marketing & Analytics: Facebook Ads, Manager, Google Analytics, Facebook Ads Manager, Shopify, Squarespace, WordPress
- Branding & Communication: Art Direction, Brand Development, Copywriting, Creative Direction, Content Strategy, Visual Identity, Logo Design, Storytelling, SEO, Typography
- Multimedia Production: Casting, Call Sheets, Directing, Photography, Videography
Timeline
Creative Brand Director
Wondery Outdoors
11.2022 - 07.2024
Creative Marketing Director
Neill Corporation
07.2019 - 11.2022
Brand Designer
Hemline
03.2017 - 07.2019
Bachelor of Arts - Journalism & Public Relations
Baylor University
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