MARY LISA HENNE

Develop and present integrated marketing proposals using audience insights, station research, and ratings to align with client goals.

• Build and maintain strong relationships with clients by offering customized advertising solutions across broadcast, digital, and OTT platforms.
• Collaborate with Account Executives and internal teams—including creative services, production, and traffic—to ensure seamless campaign execution.
• Manage the full sales cycle, including lead generation, proposal creation, CRM pipeline tracking, and post-campaign reporting.
• Provide pre-sale and post-sale support, including recap reports, performance analysis, and strategic recommendations.
• Conduct market research to identify growth opportunities and stay ahead of media and advertising trends.
• Coordinate sponsorships, on-air promotions, and community outreach initiatives to enhance brand visibility and drive local engagement.
• Participate in networking events to strengthen client relationships and uncover new business prospects.
• Consistently meet and exceed monthly and quarterly sales targets through a strategic, client-focused approach.
• Trained in Sinclair’s proprietary tools including Ad Scheduler and STIRR platform integration for enhanced campaign planning and delivery.

• Designing and executing strategic marketing campaigns to boost brand recognition and foster stronger ties within the community.
• Establishing partnerships with schools, hospitals, and local organizations to implement programs that directly impact community well-being, such as holiday card initiatives for pediatric patients at Hurley Medical Center.
• Managing and grew the company’s social media presence, increasing followers and engagement.
• Organizing community-focused events, including safety awareness workshops and open house events, resulting in increased public participation and awareness of company services.
• Creating internal newsletters and marketing materials to align employees with the company’s mission and goals.
• Trained and Instructed Basic Life support Classes.
• Served as a liaison between the company and local government officials to advocate for community needs and collaborative initiatives.
• Provides CPR and First Aid training to healthcare professionals, including nurses and staff at major nursing homes and assisted living facilities in Genesee County, Lansing, and Bay Area.
• Designing and delivered comprehensive, hands-on training sessions tailored to healthcare workers, ensuring compliance with certification standards.
• Teaches life-saving techniques to hundreds of participants, enhancing emergency preparedness in the healthcare sector.

• Delivered exceptional customer support, consistently achieving high satisfaction scores.
• Advanced to Technical Supervisor role, overseeing a team of representatives to resolve complex customer and technical issues efficiently.
• Conducted training sessions to improve team performance and streamline processes.

• Provided personalized solutions for customer inquiries, earning recognition for excellent service delivery.
• Demonstrated exceptional problem-solving skills, handling escalated calls and maintaining high-quality service standards.