Mary Lynn Strom

Pitched, conceptualized, and created distinct weekly email campaigns to target five unique audiences.

Increased AI search visibility by 90%.

Created content for every stage of the funnel, and increased inbound leads by 70% year over year.

Managed a third-party PR firm, pitched articles that ran in Bloomberg, Reuters, and Forbes, among other high-profile industry publications, to expand our industry expertise, and increase brand awareness.

Created ABM ads and Google ad campaigns, strategizing messaging to align with the company's current brand and initiatives.

Managed a team of eight employees (content producers and audio team) to generate thought leadership on special areas of international tax.
• Write, conceptualize, and edit content about transfer pricing, R&D tax credits, and the income tax provision for a variety of platforms: website, webinars, podcasts, and videos. • Ghostwrite articles about international tax for outside publications, including Bloomberg Tax, Treasury & Risk, and Tax Notes, among others, for company economists and the CEO. • Interview and hire content producers, writers, audio specialists, marketing assistants, and digital marketing strategists.

Researched and wrote about global transfer pricing (international tax)
• Developed and launched company transfer pricing podcasts: The Fiona Show and The Fiona Show: Hot Off the Press
• Wrote and planned presentations for economists’ conferences and roundtables
• Found and recruited prestigious guests for podcast interviews, including members of the OECD; corporate in-house transfer pricing professionals; authors; and tax attorneys
• Created responses for the company’s A.I. personality, Fiona, which runs over the Amazon Alexa platform
• Drafted blog for company website introducing podcast
• Attended client summits to oversee podcast production and entertain clients
• Hosted company educational transfer pricing webinars

Wrote and edited company website for SEO performance
• Managed Google Adwords accounts
• Wrote and edited for various local publications including The Journal News, and Westchester Magazine.
• Developed, edited, and managed Health Matters, a custom magazine published by White Plains Hospital’s corporate communications department to rebrand hospital’s position in the community
• Conceptualized stories
• Interviewed people of interest from the community for various articles
• Scouted houses for stories on home and design
• Interviewed doctors and other medical professionals about common health issues
• Proofread and signed off on all pages
• Authored stories on important lifestyle topics including health and fitness, interior design, food, beauty, and more

• Led editorial team in developing engaging content strategies for digital platforms.
• Oversaw production schedules and ensured timely delivery of features.
• Collaborated with writers to refine articles, enhancing clarity and impact.
• Implemented data-driven insights to improve reader engagement and retention.

Earlier career included serving as Magazine Editor in Chief, The Journal News; Senior Editor, Travel Holiday Magazine; Editor, Boating Magazine; and various freelance writing and editing roles.