MARYNA PANASIUK
Fort Collins,USA
Summary
I'm a communication specialist with 15+ years experience. Before moving to the USA 1 year ago I took a career break to spend summer with my grandmother. Now I work in an assisted living facility and think that it's not a coincidence. I love how meaningful my job is. It's a great experience of mutual support, I learn a lot from the residents and I'm really interested in their personalities. My goal is to be more helpful for them.
Overview
15
15
years of professional experience
Work History
Activity assistant
Columbine Health Systems
Fort Collins, CO
05.2023 - Current
- Responsible for planning and executing activity programs that are designed for residents to help them stay active physically and mentally, maintain their independent lifestyles and quality of life
- Assist with planning the monthly activity calendar
- Complete activity assessments and regular charting, as required.
Communication consultant
UNICEF Belarus
Minsk, Belarus
10.2022 - 02.2023
- Helped team with launching 2 language versions of site (Russian, English) - www.unicef.org/belarus
- Performed transition of key information, articles, reports to new website, created landing pages with Drupal CMS
- Added value by creating heads, summaries of publications and building a structure of articles.
PR Manager
A-100 Development
Minsk, Belarus
09.2019 - 07.2022
- Increased brand awareness by developing and implementing strategic public relations campaigns
- Coordinated media interviews with organization CEO, staff, board members
- Developed comprehensive media outreach plan to increase visibility of company in local and national markets
- Conducted media relations and responded to media requests for information
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts
- Facilitated press conferences and other outreach events to raise visibility of organization
- Communicated company promotions, products, and services to clients to increase brand awareness and overall revenue
- Answered client queries and complaints to provide strong customer service
- Addressed customer complaints and bad publicity promptly to preserve company integrity and image
- Worked with marketing teams to design campaigns and communications
- Collaborated with various other departments to research problem and improve customer experience.
Communication Consultant
UNHCR Belarus
Minsk, Belarus
10.2019 - 12.2019
- Developed customized communication plan for client, resulting in increased brand awareness
- Performed 18 media publications during 3 months, including interview with UNHCR Representative in Belarus for the main Belarusian news agency BELTA
- Wrote, edited press releases and other media materials
- Acted as liaison between media and UNHCR during press events and interviews.
Senior Marketing Communications Specialist
Nota Bene Architecture & Interior
Minsk, Belarus
06.2017 - 07.2019
- Increased number of publications about company in 4 times, including articles in Elle Decorations and broadcasts on TV
- Created original content for project's websites
- Presented company in UN Global Compact Network activities
- Event management
- Enhanced brand visibility by developing and implementing strategic marketing communications initiatives ('Space for Talents' - child project, '100 Questions to Adult' - event with celebrities, 'Space as Business Resource' - event for 70 business guests, Design School for students-architects)
- Increased business revenue by developing and executing effective marketing strategies
- Planed and tracked marketing expenses to maintain budget
- Was responsible for internal PR: meeting and integrating newcomers, anniversaries of work in the company for employees, etc
Reporter
Newspaper "Belarus Today"
10.2008 - 04.2017
- Covered special events and news
- Prepared more than 150 publications (news notes, reports, interviews, etc.)
- Wrote more than 700 promotional articles
- Performed creative copywriting for partners: branding, PR and advertising agencies
- Gained information retrieval skills (during a day we found a person using photographs, "Erased Pages of Past")
- Experienced in dealing with different people: from man on the street interviews to communication with press-officer of Polish Air Force Command.
Education
Information and Communication - Faculty of Journalism
Belarusian State University
06.2008
Czech Language -
University of West Bohemia
06.2007
Skills
- Planning and coordination
- Information gathering and analysis
- PR strategy development
- Media knowledge
- Active listening
- Teamwork and collaboration
- Multitasking abilities
- MS Office
Volunteer Experience
Have been TEDxMinsk volunteer for 5 years
Languages
Russian
Native or Bilingual
Czech
Professional Working
Timeline
Activity assistant
Columbine Health Systems
05.2023 - Current
Communication consultant
UNICEF Belarus
10.2022 - 02.2023
Communication Consultant
UNHCR Belarus
10.2019 - 12.2019
PR Manager
A-100 Development
09.2019 - 07.2022
Senior Marketing Communications Specialist
Nota Bene Architecture & Interior
06.2017 - 07.2019
Reporter
Newspaper "Belarus Today"
10.2008 - 04.2017
Information and Communication - Faculty of Journalism
Belarusian State University
Czech Language -
University of West Bohemia