Maryna Yelshanska

Billing and Revenue Management SaaS/Cloud Solution for Telco and Utility Service Providers

• Led cross-functional efforts and managed key stakeholders to overhaul the growth strategy, prioritizing customer-centricity and targeting high-value segments
• Implemented transition to integrated demand gen strategies across organic, social, email, and field channels, increasing lead quality and boosting sales opportunities by 88%
• Drove a 30% surge in audience engagement in one year by reengineering the digital content strategy to address customer lifecycle challenges and decision-makers' pain points
• Engaged with Customer Success teams to shape and analyze NPS, CSSR, and surveys, driving insights for marketing narratives and sales enablement
• Collaborated with sales and R&D to initiate partner marketing program, onboarding 4 partners, and yielding 3 opportunities in 6 months, enhancing sales objectives
• Provided ongoing mentorship and guidance to team members, fostering a positive work attitude to prioritize professional growth opportunities
• Improved reporting and OKR processes to enhance team collaboration and effectiveness, leading to a 25% increase in goal achievement and overall business impact.

Provided consulting and fractional marketing leadership for start-ups and SMBs, specializing in custom growth strategies and actionable plans to streamline marketing results.
Among projects:
DIGITALLY INSPIRED (part of Intellias)
• Conducted comprehensive marketing audits and developed sales enablement strategies to enhance credibility and drive pipeline growth.
• Implemented employer marketing strategies to improve brand perception and attract top talent.
SYNERGATE (SMB Community Ecosystem), Odesa Academy Of Entrepreneurship
• Acted as a pivotal marketing partner in establishing a business model and implementing robust branding, messaging, communication, lead generation, and engagement strategies.
• Achieved significant growth in premium memberships, attracted investments, and facilitated national expansion.

Software Development and IT Consulting Company

• Revamped lead-generation tactics and cross-channel marketing to drive a 2X pipeline growth, resulting in six-figure opportunities and expanded market reach.
• Led a successful digital assets relaunch, SEO, and content strategy, resulting in a 400% increase in organic traffic and driving sustained positive growth in engagement, acquisition, and conversion metrics.
• Amplified brand credibility and doubled recruiter pipeline for 6 months through strategic oversight of employer brand thought leadership and event marketing programs, resulting in a significant increase in qualified candidate applications.
• Cultivated client relationships to drive feedback and advocacy, resulting in a valuable inventory of customer' storytelling and success-case assets to support sales and partner channels

• Led global go-to-market strategies for award-winning AdTech SaaS products, resulting in a 900% increase in net-new clients and an annual 820% revenue growth.
• Owned the execution of a global event marketing calendar of 55+ events annually across 15 countries, overseeing strategy, format initiative, content, budgets, logistics, partner and media relations, and ROI analysis.
• Managed marketing budgets over $1M, negotiating cost-saving solutions with agencies and vendors, leading to annual savings/redirection of up to 30%.
• Developed impactful PR and brand communication strategies with content, SME, and external agencies, securing over 50 placements in leading media outlets including Forbes, Business Insider, AdWeek, MarTech, and Adexchanger.
• Supported cross-functional teamwork on a global rebranding project, contributing to the development of a compelling brand story and value proposition, which enhanced marketing efforts and increased market share

• Participated as a full-time professional or remote consultant on short- and mid-term projects to aid businesses in identifying marketing strategies and transforming efforts to drive demand, promote products/services, and engage target audiences across various industries, including e-commerce, education/coaching, learning games, and consumer services.
• Online Education Project Launch: Delivered comprehensive marketing strategies and execution plans, encompassing branding, product packaging, website development, video and digital asset creation, SEO, and marketing channel utilization. Conducted thorough performance evaluations to ensure effectiveness.
• Cross-Channel Marketing Funnel: Provided expertise in the ideation and execution of a cross-channel online marketing funnel focused on subscriber acquisition for an online education project.
• Fundraising Program Development: Crafted and implemented a fundraising program for an emerging online psychology and learning game startup. Played a key role as a marketing contributor and lead generator, overseeing the production of all collateral materials.
• Demand Generation Campaigns: Executed Search, Display Ads, and Affiliate marketing campaigns for SMBs, successfully generating demand and acquiring leads.

• Led the venture from inception to full operational status as an online business, establishing a sustainable revenue stream within the target market

Grain storage and processing facilities design & construction, equipment procurement.

• Successfully grew the marketing department from the ground up into a fully-functional unit.
• Developed and executed a comprehensive corporate B2B brand strategy, including brand identity and the creation of all digital and print assets.
• GTM Strategy Implementation: Delivered go-to-market strategies that significantly expanded the home market and penetrated the Russian and Kazakhstan markets, resulting in a 300% revenue growth worth over $70 million.
• PR and Strategic Communication: Implemented robust public relations strategies and strategic communication efforts, including in-depth research, articles, and expert interviews published by leading industry media in target markets.
• Website and SEM Strategy: Designed, launched, and managed a new website and search engine marketing strategy, which increased requests for proposals (RFPs) by over 50% through online channels.
• Budget Management: Negotiated, reported, and managed complex marketing budgets exceeding $300,000 annually, and engaged with US and EU partners/brands for cooperative funding initiatives.

Luxury customer goods and services, publishing house, design & home construction

Mobile and digital devices retail and wholesale, innovative digital experience café Citrus.

Cables and cable systems manufacturing

Construction machinery manufacturing