Maryna Zlenko
New York,NY
Summary
Results-driven Social Media Manager & Influencer Marketing Specialist with 7+ years of experience driving engagement, growth, and revenue through innovative strategies and content creation for fashion and beauty brands.
Overview
9
9
years of professional experience
Work History
Senior Social Media Specialist
Ombre Digital Agency
03.2024 - Current
- Develop and implement social media strategies for fashion brands across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Manage and create high-quality content (posts, stories, reels, videos, etc.) that aligns with client brand and messaging
- Engage with online communities, respond to comments and messages, and monitor brand mentions
- Analyze social media metrics and provide insights and recommendations to clients and internal teams maximizing volume and brand placements.
- Develop and maintain social media content calendars and posting schedules
Influencer, Content Creator,& Social Media Manager
@iammarina.zl (Personal Instagram Blog)
02.2022 - Current
- Conceptualized and created engaging content (photos, videos, stories) showcasing personal style, fashion trends, and elegant tips
- Managed and maintained the blog's aesthetic and tone, ensuring consistency and quality.
- Collaborated with 80+ fashion brands, influencers, and photographers on sponsored content and projects
- Community engagement
- Grew organically 26.000 followers in 2 years
- Increased engagement by 78% through targeted content and strategies
Social Media Coordinator & Influencer Marketing
Maison Irfe
12.2021 - 03.2023
- Developed content calendar, engaged daily with community, and implemented strategies to grow account to 70K
- Identified and managed influencer lists, executed 10 campaigns with $10K revenue
- Conducted audits, measured KPIs, and optimized strategies
- Developed visual content strategy, organized photo and video shoots, and created UGC content
- Utilized industry-specific platforms like CreatorIQ, HootSuite, and Sprinkl
Marketing and Social Media Coordinator
SMM Business Group
11.2017 - 02.2020
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Led social media strategy for 15+ fashion and beauty brands, including @garni_ua, @mykaftan, @anshelbrand, @scherbakvv_jewelry_company, @sweetness.com.ua @bahtina.cosmetics
- Managed influencer marketing campaigns, delivering 20+ successful campaigns on Instagram and TikTok
- Provided expert visual strategy consultations, driving brand growth and engagement
Assistant of Commercial and Store Manager
Gucci
03.2015 - 10.2017
- Developed and maintained filing systems to facilitate easy access to information.
- Contributed to a positive work environment with strong interpersonal skills and proactive teamwork attitude.
- Strengthened client relationships through consistent follow-up communication and efficient problem resolution.
- Greeted guests in with friendliness and professionalism.
Education
MBA - Fashion & Luxury Management
Mod'Art International
Paris, France06.2013
Master of Science - Management of Organizations
Kyiv National University of Trade And Economics
Kyiv,Ukraine06.2011
Skills
- Communication
- Community Engagement
- Digital Marketing
- AI Management
- Creativity
- Content Creation
- Analytics
- Social Media Management
Skills
Community Engagement skills, Influencer Marketing Platforms, Customer Relationship Management (CRM),Creativity,Analitycs, Digital Marketing,Content Management, Graphic Design and Editing, Copywriting, AL management
Languages: English, French, Ukrainian,Russian
Timeline
Senior Social Media Specialist
Ombre Digital Agency
03.2024 - Current
Influencer, Content Creator,& Social Media Manager
@iammarina.zl (Personal Instagram Blog)
02.2022 - Current
Social Media Coordinator & Influencer Marketing
Maison Irfe
12.2021 - 03.2023
Marketing and Social Media Coordinator
SMM Business Group
11.2017 - 02.2020
Assistant of Commercial and Store Manager
Gucci
03.2015 - 10.2017
MBA - Fashion & Luxury Management
Mod'Art International
Master of Science - Management of Organizations
Kyiv National University of Trade And Economics