Marzena Farfan

• Coordinate team activities and delegated tasks to ensure efficient completion of projects.
• Develop strategies for problem solving and conflict resolution among team members.
• Conduct regular performance reviews to assess individual team member progress.
• Provide coaching and feedback on employee performance, encouraging professional development.
• Assist with recruitment efforts by interviewing potential candidates and providing input on hiring decisions.
• Monitor daily workflow to ensure adherence to established policies and procedures.
• Review customer service surveys and implemented strategies to improve customer satisfaction ratings.
• Maintain a positive work environment that promoted collaboration between team members.
• Ensured compliance with all safety regulations in the workplace.
• Resolved customer complaints in an effective manner while maintaining a high level of customer service.
• Implemented changes in response to changing business needs or customer demands.
• Offered training and support to keep team members motivated and working toward objectives.
• Delegated daily tasks to team members to optimize group productivity.
• Keep work areas clean, neat and free of safety hazards to maximize efficiency.
• Motivate and empowered team members to build customer satisfaction and loyalty to support retention and growth.
• Drive Loyalty and credit card acquisition.
• Foster positive employee relationships through communication, training and development coaching.
• Conduct daily store operations, including opening and closing procedures and cash handling.
• Conduct product knowledge training session with new and current associates to increase selling confidence, through try on experience and floorset execution.
• Provide excellent customer experience to all guest.

Talent - Attracted, developed and retain top talent

• Supported an environment which encouraged an exceptionally high level of store morale
• Focused all store associates on creating an environment built on teamwork and a "one team" mentality
• Coached, recognized, and manage all aspects of performance and development for all store associates to encourage professional growth, retained and build a bench of talent
• Built a succession plan for all roles
• Identifed and nurtured the growth of high performing store associates
• Developed and maximized the success of store associates to achieve sales potential and customer experience
• Attracted, recruited and hired all store associates

Customer and Associate Experience - Built a store environment that consistently delivered exceptional customer experiences

• Led, modeled, and coached for consistent focus on customer engagement according to our Customer Experience Philosophy
• Created a culture of proactive customer engagement
• Displayed expert knowledge of product, company policies, promotions, loyalty programs and led the education of the team on all areas of the customer and associate experience
• Provided leadership with product launches, window changes, visual presentation standards, signage placement, etc.
• Resolved customer complaints to a positive outcome by determining source of issues and taking initiative to identify and resolve
• Drove loyalty and credit card acquisition through an engaged store team
• Created positive in-store experience through visual standards

Execution - Analyzed the business and executed/communicated clear action plans that optimize results.

• Managed all aspects of daily store operations
• Ensured all store associates have clarity on goals and action plans
• Created clear action plans that optimize results
• Directed workload and ensure execution of plans and strategies across the store
• Ensured the adherence to Company Policies and the safety of store associates and Customers
• Directed merchandise flow, such as shipment, replenishment, and omni-channel operations, throughout the store
• Optimized sales/operations opportunity, by leading the associates consistently executes merchandising strategies, operations, loyalty programs and other company initiatives
• Ensured an effective schedule with the right associate in the right place at the right time
• Managed controllable expenses and ensure loss prevention and safety standards in place

Talent - Attracted, developed and retain top talent

• Supported an environment which encouraged an exceptionally high level of store morale
• Focused all store associates on creating an environment built on teamwork and a "one team" mentality
• Coached, recognized, and manage all aspects of performance and development for all store associates to encourage professional growth, retained and build a bench of talent
• Built a succession plan for all roles
• Identifed and nurtured the growth of high performing store associates
• Developed and maximized the success of store associates to achieve sales potential and customer experience
• Attracted, recruited and hired all store associates

Customer and Associate Experience - Built a store environment that consistently delivered exceptional customer experiences

• Led, modeled, and coached for consistent focus on customer engagement according to our Customer Experience Philosophy
• Created a culture of proactive customer engagement
• Displayed expert knowledge of product, company policies, promotions, loyalty programs and led the education of the team on all areas of the customer and associate experience
• Provided leadership with product launches, window changes, visual presentation standards, signage placement, etc.
• Resolved customer complaints to a positive outcome by determining source of issues and taking initiative to identify and resolve
• Drove loyalty and credit card acquisition through an engaged store team
• Created positive in-store experience through visual standards

Execution - Analyzed the business and executed/communicated clear action plans that optimize results.

• Managed all aspects of daily store operations
• Ensured all store associates have clarity on goals and action plans
• Created clear action plans that optimize results
• Directed workload and ensure execution of plans and strategies across the store
• Ensured the adherence to Company Policies and the safety of store associates and Customers
• Directed merchandise flow, such as shipment, replenishment, and omni-channel operations, throughout the store
• Optimized sales/operations opportunity, by leading the associates consistently executes merchandising strategies, operations, loyalty programs and other company initiatives
• Ensured an effective schedule with the right associate in the right place at the right time
• Managed controllable expenses and ensure loss prevention and safety standards in place

• Attracted, hired, developed, inspired, and retained top talent
• Supported an environment, which encourages an exceptionally high level of the store morale.
• Focused all store associates on creating an environment built on team work and inspiring a "one team" mentality.
• Coached, trained, recognized and manage all aspects of performance and development for all store associates up to andincluding Sales Leaders, to encourage professional growth and build a bench of talent.
• Identified high performing store associates and assist in their growth.
• Developed and maximized the success of store associates to achieve sales potential and customer experience.
• Attracted and hired store associates, up to and including Sales Leaders.
• Analyze the business and execute/communicate clear action plans that optimize results.
• Manage all aspects of daily store operations.
• Ensure all store associates have clarity on goals and action plans.
• Provided feedback to help support the creation of clear action plans that optimize results.
• Managed and delegated workload and ensure execution of plans and strategies across the store.
• Maintained adherence to Company Policies and ensures the safety of store associates and Customers.
• Managed merchandise flow, such as shipment, replenishment, and omni-channel operations, throughout the store.
• Optimized sales/operations opportunity, by leading the associates consistently executes merchandising strategies, operations,loyalty programs and other company initiatives.
• With approval of the Store Manager, built an effective schedule with the right associate in the right place at the right time.
• Supported and developed a store environment focused on consistently delivering a great in-store customer experience.
• Resolved customer complaints to a positive outcome. Determined source of issues and takes initiative to identify and resolve.
• Lead consistent focus on delivering a great customer experience
• Created a culture of proactive customer engagement to exceed our customer's expectations.
• Drove loyalty and credit card acquisition through an engaged store team.
• Created positive in-store experience through visual standards

• Conducted daily store operations, including opening and closing procedures and cash handling.
• Developed strategies to maximize sales and profitability.
• Established customer service standards and monitored staff compliance.
• Recruited, trained and supervised new employees.
• Ensured compliance with safety regulations and company policies.
• Implemented efficient systems for tracking stock movement.
• Analyzed financial data to identify areas of improvement.
• Maintained accurate records of employee performance reviews.
• Created weekly work schedules for store personnel.
• Performed regular price checks to ensure competitive pricing.
• Trained and mentored associates to teach daily tasks and procedures.
• Managed inventory tracking and physical inventory counts to minimize loss.
• Completed thorough opening, closing and shift change functions to maintain operational standards each day.
• Monitored employee performance and identified performance gaps for corrective action.
• Prepared weekly schedules to verify proper floor coverage within fiscal guidelines.
• Delivered excellent customer service and adhered to standard practices to maximize sales and minimize shrinkage.
• Enhanced customer satisfaction and store operations through relationship building and daily problem-solving.
• Oversaw inventory management through cycle counts, audits and shrinkage control.
• Updated and maintained store signage and displays.
• Strengthened work flow productivity by hiring, managing and developing top talent.
• Established store tactics and strategies to achieve operational performance and sales goals.
• Evaluated store performance and incorporated feedback to implement improvement plans.
• Generated repeat business by responding to customer concerns with friendly and knowledgeable service.
• Delegated work to staff, setting priorities and goals.

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• Developed and implemented innovative merchandising strategies to maximize sales.
• Organized product displays in accordance with corporate guidelines.
• Created visual presentations that effectively promoted products.
• Analyzed customer shopping habits to identify opportunities for increased sales.
• Assisted customers in selecting appropriate merchandise for their needs.
• Maintained accurate inventory records of all stock items.
• Collaborated with store management to ensure effective implementation of promotional activities.
• Conducted regular audits of store inventories and restocked shelves as needed.
• Monitored customer feedback regarding product availability, quality, and pricing.
• Provided training on merchandising techniques and procedures to new staff members.
• Rotated products from stockroom out to department sales floor according to seasonal plans, promotional schedules and style rotation plan.
• Communicated and coordinated execution of planograms with store management.
• Increased store sales by cross-selling complementary items.
• Taught sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.
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• Monitored staff productivity and efficiency, developing strategies to improve performance where necessary.
• Managed customer service operations including complaints resolution and dispute resolution.
• Analyzed sales reports to identify areas for improvement in product selection or pricing strategies.
• Implemented promotional activities such as discounts, contests, or special offers for customers.
• Provided support in training new employees on all aspects of their job responsibilities.
• Maintained accurate records of employee attendance, work schedules, vacation time usage.
• Ensured that the store was kept clean, organized and safe at all times according to company guidelines.
• Processed sales transactions via cash register and telephone orders.
• Trained staff to have extensive product knowledge and upselling skills.
• Cultivated loyal customer base by providing excellent customer service.
• Monitored loss prevention operations to minimize impact of shrink and identify theft and fraud.
• Implemented successful business strategies to increase revenue.