Marzena Wrobel

Extensive data visualisation experience using PowerBI. Cooperation with clients, presenting work, gathering requirements and proactively proposing business improvements.

• Contributed to a team responsible for launching and scaling up an ecommerce platform for Trotec
• Gathered data, built reports and presented analysis
• Took part in planning analytics architecture.

• Analysed customer data and identified patterns, trends, and correlations that drove improvements in customer acquisition, retention, and satisfaction
• Worked closely with cross-functional teams, such as marketing, IT, and customer service, to align CRM strategies with business objectives and implement data-driven solutions
• Took part in driving the successful adoption and integration of new technologies and platforms within eduki.

• Specialised in extracting insights and driving data-based decisions within Data Insight and its clients
• Using extensive background in data analysis and a deep understanding of statistical methodologies, played a crucial role in transforming complex data sets into actionable insights that contribute to business growth and strategic planning
• The largest clients was a large financial institution looking for recommendations on targeting a part of their user base and a property development firm looking to make their data visually easy to digest.

• Collaborated with cross-functional teams including data scientists, software engineers, product managers, and stakeholders, ensuring the efficient execution of assigned projects
• This included initial project discovery, delivery milestones, communicating project updates and insights.

• Took part in creating and improving the UK's first cardless loyalty platform (NatWest Bank Cashback Plus)
• Tasks included analyzing users' shopping behavior, cross-purchase, market share analysis, campaign forecasting and analysis, cashback redemption analysis
• Worked across the team, including external client and C-suite.

• Covered several areas as a part of this role: Data Analysis and Reporting (campaign deep dives, creating campaign reporting process), CRM Strategy and Optimization (implementing strategy on waves of customer engagement), Data Quality and Management (created data audit tool for campaign purposes), Cross-functional Collaboration, Continuous Improvement.

• Worked mainly in B2B environment
• Created and deployed predictive models for clients, prepared customer profiles and segmentation.