M. Asadullah Khan
Marketing Consultant
Jodhpur,RAJASTHAN
Summary
Marketing manager with 9+ years of experience in premium Leather furniture and technology environments. Proven record in managing product launches that increase brand awareness and sales. History of streamlining operations, increasing revenue and reducing costs to maximize business profits. Decisive and strategic leader with demonstrated track record of success in Handicraft Exports.
Overview
14
14
years of professional experience
8
8
years of post-secondary education
Work History
CEO
Craftsmen Exports
Jodhpur, RAJASTHAN
08.2018 - Current
- Coached and guided employees to improve effectiveness and policy enforcement, resulting in improved employee job satisfaction and higher performance levels.
- Increased company revenue by $111,285 in 11 months after starting company through aggressive new market strategies.
- Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
MARKETING & SALES CONSULTANT fOR START-UP, GROWTH
Mahesh Handicrafts
Jodhpur, RAJASTHAN
04.2013 - 06.2017
- Worked as change agent to partner with CEOs or EVP division heads to make most informed decisions for profitability. Sales increased by 24%.
- Handled major clients of Furniture & Accessories in European & US Markets.
- Created documentation outlining research findings for use by customers and other marketing staff to make accurate decisions about future plans.
- Conducted research to analyze customers' behavior, preferences, and purchasing habits.
- Completed in-depth reviews of market conditions and customer preferences for Leather furniture products.
- Developed technical and non-technical marketing presentations, public relations campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Coordinated with social media, public relations and other teams to execute product introductions.
MANAGEMENT CONSULTANT (EXTERNAL)
Sheffield City Council
Sheffield, SOUTH YORKSHIRE
05.2012 - 01.2013
- Completed Performance Improvement Consultancy Project producing strategic report for Sheffield City Council, United Kingdom.
- Carried out various interviews to gather primary data using qualitative research method in designated departments including management.
- Undertook detailed analysis of shortcomings that existed in their current working system.
- Demonstrated excellence in handling entire organizational operational process and performance of teams working in Adult Assessment Care Centre of Sheffield City Council.
- Facilitated recommendations of most suitable solutions for optimal working of organization utilizing LEAN Philosophy.
- Pivotal in presenting analysis and findings of project as well as interventions to client.
MARKETING & RESEARCH CONSULTANT (EXTERNAL)
Noel Village
Doncaster, ENGLAND
01.2012 - 05.2012
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Conducted detailed research on the new Markets/Clients for their product; suggested cryogenic applications suitable for the alloy, VISTAR & recommended a business solution Model.
- Led group of 5 members and conducted strategic consultancy project involving Business Capabilities match against technical demands of markets in Germany, Belgium and France.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Holds distinction of developing effective approach to sell VISTAR products – particularly address high price constraint with cost-benefit analysis.
MARKETING & RESEARCH CONSULTANT (EXTERNAL)
BiBCOM
Sheffield, England
10.2011 - 01.2012
- Carried out extensive evaluation that helped understand requirement of care homes and develop their products in domain of telemedicine/monitoring accordingly using 3G technology.
- Successfully applied mixed research methods to gather primary data in attempt to explain market situations and requirements in terms of products.
- Successfully presented analysis and findings of project as well as recommendations to client.
Co-Founder
BZM Educational Foundation
Aligarh, Uttar Pradesh
05.2006 - 06.2011
- Steered projects related to Literacy and Health Awareness in rural Areas of Eastern UP and Rajasthan.
- Prepared and organized notes and documentation to provide detailed resources.
- Created awareness of Cleanliness & Hygiene under Swach Bharat Abhiyaan (A Govt. of India Initiative).
- Steered projects related to imparting training in basic computer skills in Rural areas.
Education
MBA - Marketing Management And Research
University of Sheffield
Sheffield 09.2011 - 01.2013
DIPLOMA - STRATEGIC MANAGEMENT AND LEADERSHIP
Chartered Management Institute
London 09.2011 - 11.2012
B.Tech - Mechanical Engineering Technology
Aligarh Muslim University
Aligarh 08.2002 - 01.2008
Skills
Business start up
Operational leadership
Business Development
Market Analysis
Market Positioning
Timeline
CEO
Craftsmen Exports
08.2018 - Current
MARKETING & SALES CONSULTANT fOR START-UP, GROWTH
Mahesh Handicrafts
04.2013 - 06.2017
MANAGEMENT CONSULTANT (EXTERNAL)
Sheffield City Council
05.2012 - 01.2013
MARKETING & RESEARCH CONSULTANT (EXTERNAL)
Noel Village
01.2012 - 05.2012
MARKETING & RESEARCH CONSULTANT (EXTERNAL)
BiBCOM
10.2011 - 01.2012
MBA - Marketing Management And Research
University of Sheffield
09.2011 - 01.2013
DIPLOMA - STRATEGIC MANAGEMENT AND LEADERSHIP
Chartered Management Institute
09.2011 - 11.2012
Co-Founder
BZM Educational Foundation
05.2006 - 06.2011
B.Tech - Mechanical Engineering Technology
Aligarh Muslim University
08.2002 - 01.2008