Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Masako Ito

San Diego,CA

Summary

Strategic and results-driven Senior Media Analyst with experience translating complex social and digital media data into actionable insights for Fortune 500 clients. Skilled in managing multiple enterprise accounts, leading cross-functional collaboration and stakeholder relationships, and delivering strategic recommendations aligned with client objectives. Leverage analytical rigor, clear storytelling, and visual reporting to support PR, communications, and marketing teams with consumer and media insights. Proven ability to mentor junior analysts, streamline workflows, and drive team success.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Media Insights Analyst

Meltwater
05.2024 - Current
  • Serve as lead analyst for enterprise clients, delivering tailored media and consumer insights aligned with brand goals and KPIs.
  • Conduct deep dive analyses of social media and news trends using Meltwater and third-party tools to uncover strategic opportunities.
  • Develop executive-ready reports and dashboards to support PR, brand, and marketing initiatives.
  • Drive project timelines and deliverables across multiple client accounts, coordinating internal teams and stakeholder communication to keep projects on track.
  • Train and mentor junior analysts; developed onboarding materials and internal best practices to enhance team productivity.

Media Insights Analyst

Meltwater
09.2022 - 04.2024
  • Led end-to-end reporting and insights development for Fortune 500 clients in private and public sectors.
  • Evaluated client’s media performance by interpreting data and utilizing visual storytelling to measure the impact of clients’ brand marketing, public relations, and social media campaigns.
  • Identified emerging trends, brand perception shifts, and competitive benchmarking insights to support communications strategy.
  • Built customized Boolean search parameters to ensure accurate media monitoring results across global markets.
  • Presented insights directly to clients, partnering with stakeholders to refine reporting goals and deliver strategic recommendations.



Analyst Intern

Meltwater
01.2021 - 08.2022
  • Supported the Insights Services teams (APAC & Americas) across multiple client accounts with social listening reports and trend analysis.
  • Assisted in data extraction, cleansing, and visualization to support insight reporting for enterprise clients.
  • Compiled client deliverables by organizing data and aligning insights with client objectives.

Education

Bachelor of Arts - Liberal Arts

St. John’s College
Annapolis, MD
05.2022

Skills

  • Media & Social Listening
  • Consumer Insights
  • Data Storytelling
  • Reporting & Dashboards
  • Data Visualization
  • Boolean Logic
  • Project Management
  • Stakeholder Communication
  • Microsoft Office Suite (Excel, PowerPoint)
  • Meltwater (Media Intelligence Platform)

Certification

Certificates: Meltwater Social Pro Certification, Meltwater Social Fundamentals Certification, Illinois State Seal of Biliteracy (English, Japanese, and Spanish)

Timeline

Senior Media Insights Analyst

Meltwater
05.2024 - Current

Media Insights Analyst

Meltwater
09.2022 - 04.2024

Analyst Intern

Meltwater
01.2021 - 08.2022

Bachelor of Arts - Liberal Arts

St. John’s College

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Masako Ito