Mashaal Khan

To leverage my MBA degree with a focus on Marketing and Visual Merchandising to secure a challenging and rewarding role in a dynamic organization where I can utilize my skills to drive business growth and improve customer engagement.

• Marketing Campaign Development: Developed a comprehensive marketing campaign for a new service launch, including social media advertising, email marketing, and in-store promotions. Analyzed campaign results, including ROI and sales lift.
• Visual Merchandising Design: Designed and executed visual merchandising displays for a fashion brand's flagship store, resulting in a 20% increase in sales.
• Market Research Report: Conducted market research on consumer behavior and preferences, analyzing data to inform marketing strategies.

Marketing Projects

• Market Analysis and Segmentation: Conducted a market analysis for a new product launch, identifying target audience segments and developing a marketing strategy to reach them.
• * Client: XYZ Corporation
• * Deliverables: Market analysis report, target audience profile, marketing strategy document
• Marketing Campaign Development: Developed a comprehensive marketing campaign for a new product launch, including social media advertising, email marketing, and in-store promotions.
• * Client: ABC Inc.
• * Deliverables: Marketing campaign plan, social media advertising plan, email marketing campaign, in-store promotion plan
• Competitor Analysis: Conducted a competitor analysis for a company in the tech industry, identifying strengths, weaknesses, and opportunities for differentiation.
• * Client: DEF Tech
• * Deliverables: Competitor analysis report, SWOT analysis report, competitor profile

Operations and Supply Chain Projects:

• Supply Chain Optimization: Analyzed a company's supply chain and developed a plan to optimize it, including reducing costs, improving efficiency, and increasing customer satisfaction.
• * Client: GHI Manufacturing
• * Deliverables: Supply chain optimization report, cost reduction plan, process improvement plan
• Process Improvement: Identified areas for improvement in a company's operations and developed a plan to implement changes, including streamlining processes, reducing waste, and improving productivity.
• * Client: JKL Services
• * Deliverables: Process improvement report, process map, implementation plan
• Cost Reduction: Conducted an analysis of a company's costs and developed a plan to reduce costs without compromising quality or customer satisfaction.
• * Client: MNO Corporation
• * Deliverables: Cost reduction report, cost reduction plan, cost savings analysis

Finance Projects:

• Financial Analysis: Conducted financial analysis for a company or industry, including financial statement analysis, ratio analysis, and forecasting.
• * Client: PQR Inc.
• * Deliverables: Financial analysis report, financial statement analysis report, forecast report
• Valuation: Conducted a valuation of a company or asset, including discounted cash flow (DCF) analysis, comparable company analysis, and precedent transaction analysis.
• * Client: STU Corporation
• * Deliverables: Valuation report, DCF analysis report, valuation model
• Investment Analysis: Conducted investment analysis for a company or project, including risk assessment, return on investment (ROI) analysis, and sensitivity analysis.
• * Client: VWX Ventures
• * Deliverables: Investment analysis report, risk assessment report, ROI analysis report

Strategy Projects:

• Strategic Analysis: Conducted strategic analysis for a company or industry, including identifying opportunities and threats, analyzing the competitive landscape, and developing strategies to capitalize on opportunities.
• * Client: YZ Corporation
• * Deliverables: Strategic analysis report, opportunity identification report, threat assessment report
• Corporate Strategy: Developed a corporate strategy for a company or industry, including identifying core competencies, assessing the competitive landscape, and developing strategies to achieve business objectives.
• * Client: ABC Inc.
• * Deliverables: Corporate strategy document, core competency identification report, competitive landscape analysis report
• Business Plan Development: Developed a business plan for a new venture or startup, including market research, financial projections, marketing strategy, and operational plan.
• * Client: DEF Startups
• * Deliverables: Business plan document, market research report, financial projection report