Mason Bendewald

• Oversaw operations and business to grow Mega Mace into a profitable, independent production company, emerging as the preeminent authority in fitness production.
• Managed day-to-day business operations.
• Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
• Trained and developed team members to build human capital.
• Generated revenues yearly and effectively capitalized on industry growth in the fitness space.
• Directed thousands of fitness videos that have set records and helped millions get in shape.

Partial Client List:

Technogym Cesena, Italy FightCamp Costa Mesa, CA The Platform Studios Dubai UAE TONAL San Francisco, CA Supernatural VR (a META company) Santa Monica, CA

TITLE Boxing - Venice, CA

a) Evaluate talent to discover their challenges.

b) Run lesson plans and workshops to break down and build up performance skills.

a) Survey production practices and understand company goals.

b) Introduce creative ways through camera, lighting and pre-production to get more out of micro-production set ups.

• Produced and Directed with a yearly budget of over one million dollars.
• Pushed the boundaries of fitness production shooting with an ambitious schedule.
• Directed Kate Hudson in two workouts shot on location in Malibu, CA.
• Shot in aspiring locations like a spin class on the back of a Salvage Tug chugging down the Miami River.
• Over saw local and regional crews of 40+ members.
• The CYBEROBICS brand premiered in in over 200 gyms in Europe for McFit, GmbH and other venues to much acclaim.

• Created the first steaming fitness library of its kind.
• Cast lead talent and trained for camera.
• Over saw yearly budgets of one million dollars.
• Investigated customer feedback and developed programs to boost subscription retention.
• Collaborated with CEO to improve overall customer experience and increase profitability.
• Recruited, mentored and supported high-performing members of production team.
• Acquired, analyzed and made decisions based on in-depth knowledge of fitness market to rapidly achieve sales growth.

• Produced and Directed P90X® franchise and more:
• Departing from the status quo of production at that time.
• Used storytelling to keep clients engaged.
• Broke 4th wall.
• Hired real people for background players.
• Executed workout in one take, creating natural drama.
• Oversaw post-production with an original score.
• P90X is the the best selling home fitness program with recorded sales over 700 million.