Adobe Photoshop
Startup | Early Stage | Growth Stage Experience
Mason Dodson
Director of Marketing / Brand Director
Richmond,TX
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
10
10
10
10
Years of e-Commerce/online sales experience
10
10
Years of branding & design experience
6
6
Years of SaaS/software experience
10
10
Years of sales & marketing management experience
14
14
years of professional experience
Work History
Director of Sales and Marketing
Crowd Snare
Austin, TX
03.2021 - Current
- Developed positive, performance-based internal sales and marketing culture to include training and mentoring staff. This resulted in a 40% increase in 1st call closes, 60% increase in 2nd call closes and decreased sales cycle by 20 days.
- Instructed sales staff on proper cross-sell/up-sell techniques resulting in 40% increase in average order value and 120% increase in annual customer LTV
- Developed innovative sales automation tool which became the companies #1 product and generated $1mil in the 1st 6 months
- Resolved problems with high-profile customers to maintain relationships and reduce churn rate to 0% for 16 months.
- Conceptualized and directed technological improvements to software which increased client satisfaction 100% while reducing waste and bottlenecks. This lead to a 3x increase in onboarding speed resulting in a 200% increase in monthly revenue.
Director of Brand Marketing
Nuvosite
Austin, TX
01.2018 - 03.2021
- Developed innovative "website rental" sales model to facilitate expansion through aggressive monthly customer acquisition. This model resulted in 2X revenue over initial 1st year projections and 5X over 3rd year projections.
- Conceptualized and deployed enhanced product features and optimized implementation for use in sales & marketing strategies. Which resulted in 80% increase in Average Cart Value.
- Coordinated and implemented effective training for 15 sales professionals to improve sales processes & closing rate, resulting in a 63% YOY increase in website sales and 300% increase in Customer LTV.
- Directed multi-national team of 32 junior developers and designers, integrating disparate levels of experience and technical knowledge into cohesive efforts which resulted in all pre launch dev and design targets being met 6 months early.
Marketing Director
MD Media Co.
Houston, TX
01.2014 - 01.2018
- Directed marketing plans and strategy for 400 + SMB clients, proactively servicing needs, maintaining satisfaction and consistently achieving growth & revenue goals.
- Trained 15 marketing staff to implement effective marketing strategies based on client needs and optimize strategies for short and long-term campaigns.
- Trained and mentored 20+ sales professionals who out paced sales projections buy 10-20% per month for 12 months
- Proactively engaged problematic clients by phone, email and in-person, which reduced churn by 30% YOY and increased customer LTV by 18 months.
- Directed talented team of 15 overseas developers to plan and implement project tasks, meet timelines, and exceed expectations.
Online Marketing Manager
GDS Inc.
Dallas, TX
06.2009 - 01.2014
- Managed changes to website architecture, content and linking which increased SEO positions for 4500+ targeted keywords and secured 1100 top 5 placements and 2400 top 10 placements on search results.
- Analyzed website analytics and layout to improve user experience which increased lead conversions by 200% YOY across 200+ sites and landing pages.
- Designed and managed in house network of 280+ local lead generation websites, landing pages, and social media pages across 30 major US markets.
- Designed and launched new GDS corporate website which out performed the legacy site by 3000% YOY for lead generation
- Used photoshop/illustrator to create dynamic, modern and effective digital ads which led to improved ad score and a 50% reduction in CPM.
Education
Bachelor of Science - Marketing
University of Houston
Houston, TX 08.2007 - 05.2011
High School Diploma -
Foster High School
Richmond, TX 08.2004 - 05.2007
Skills
Superb eye for detail
Software
Adobe Illustrator
Adobe Premiere Pro
Adobe After Effects
Adobe XD
Adobe InDesign
Procreate
Logic Pro
Microsoft Suite (office, excel, PP)
Hubspot
SEMrush
Salesforce
Shopify
BigCommerce
Wordpress/Woocommerce
Certification
Google Digital Marketing Certification
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