Mason J. Smith

• Implemented a successful communications plan that boosted engagement by 300%.
• Digitized and archived historical materials, ensuring accessibility and preservation.
• Managed press relations, social media, and promotional campaigns for organizational events.
• Fostered partnerships with media outlets, institutions, celebrities, and community organizations.
• Utilized analytics tools to track digital performance and optimize communication strategies.
• Developed marketing campaigns for environmental technologies or services.

• Directed all programming, artist relations, contracts, event logistics, and digital content for 40-60 artists annually, including national tours focused on gender and racial justice
• Developed and implemented media and engagement strategies and increased visibility and participation.
• Secured $80-100K annually in Federal, State, City, and private funding through community outreach and donor campaigns.
• Spearheaded marketing, branding, and cultural initiatives, content creation, email campaigns, and web management
• Directed comprehensive Drag Queen Story Hour and Queer Archives residencies to amplify marginalized communities.
• Co-managed social media strategy, short-form video promotion, and engagement on Twitch, Instagram, YouTube, and Facebook
• Wrote and reviewed all external communications, including newsletters, campaigns, and reports
• Implemented systems for content calendars, media coverage tracking, and performance reporting
• Built digital engagement plans with a strong focus on equity and access for QT/BIPOC communities

• Developed and executed digital campaigns across Instagram, LinkedIn, YouTube, X, and Tumblr
• Produced SEO-optimized copy and media assets with measurable traffic and engagement increases (35-40%)
• Created Reels and TikTok-style content to promote queer and trans-led community programs and resources
• Supported email marketing through Mailchimp segmentation and A/B testing

• Produced high-quality copy for clients in diverse industries, including technology, healthcare, fine arts, education, academia, and e-commerce.
• Developed content for websites, blogs, articles, press releases, and marketing materials, tailoring messaging to target audiences.
• Collaborated closely with clients to understand their brand voice, goals, and objectives, ensuring copy aligned with their vision.
• Managed multiple projects simultaneously, meeting tight deadlines while maintaining exceptional attention to detail and accuracy.
• Conducted thorough editing and proofreading to ensure grammatical correctness, clarity, and consistency in messaging.

Teaching Artist:

2021–2024: Queer Ancestors Project: Kaleidoscope
2022: Ruth Asawa School of the Arts - Spoken Arts - Artist in Residence
2023: SF AIDS Foundation - Beyond the Binary Writing for Trans, ENBY, and Intersex Seniors

2023: Radical Monarchs SF Troop #2
2023: Beats Rhymes and Life

Publications:

Original Plumbing Magazine: Issue #15
Archer Magazine contributing writer, “Versatile Tricks: Trans Masculinity in Sex Work” Cultural Competence Wiki: Intersex
Mirage: Issue #4 from Dodie Bellamy and Kevin Killian
Urban Library Council: Strengthening Representation of LGBTQIA PoC in Archives
Argot Magazine “Trans Masculinity at NYFW”
Co-Editor “Still Here SF: Queer and Trans People Raised in SF” [Foglifter Press]
Co-Editor “Ina: A QTBIPOC Queer Erotic Anthology” [Foglifter Press]
Author “Crossbones on My Life” [Nomadic Press]
Contributor “This Wandering State: Poems from Alta” [California Independent Bookseller] Contributor “Calling the Moon: 16 Period Stories from BIPOC Authors” [Candlewick Press]

• Created graphics, videos, and writing across SFPL platforms, resulting in a 30% increase in engagement
• Developed and managed content calendars for blogs, newsletters, and campaigns
• Led media outreach and collaborated with journalists to uplift queer programming and archival projects
• Facilitated and promoted accessible public programs, including gender change clinics and community pop-ups