Summary
Overview
Work History
Education
Skills
Timeline
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Mason Mallark

Marketing Manager
Vancouver,WA

Summary

Dynamic Growth Marketing Manager with a proven track record at ZoomInfo, driving B2B lead acquisition and achieving 85% YoY growth in MQLs. Expert in campaign performance analysis and lead nurturing, leveraging Salesforce and Marketo to optimize marketing programs. Strong collaborator with a focus on results and strategic execution.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work History

Growth Marketing Manager

ZoomInfo
Vancouver, Washington
01.2023 - Current
  • Drove third-party content distribution and B2B lead acquisition, optimizing partnerships and targeting strategies to achieve ~85% YoY growth in MQLs.
  • Managed and enhanced email gifting programs, leveraging segmentation, personalization, and A/B testing to generate ~$10M in annual pipeline.
  • Partnered with sales to optimize lead nurturing and follow-ups across warm channels, accelerating pipeline conversion.
  • Optimized webinar execution and post-webinar workflows, improving lead conversion rates and engagement through seamless sales team collaboration.
  • Led cross-functional initiatives with design, content, and marketing operations teams to ensure alignment, consistency, and execution of high-impact marketing programs.

Marketing Associate

Thrasio
Portland, Oregon
10.2021 - 12.2022
  • Managed $2-3M in PPC advertising budgets across six Amazon accounts, using performance data to optimize spend and maximize ROI.
  • Increased revenue by 40% through data-driven campaign optimizations, audience targeting, and bid strategy adjustments.
  • Analyzed key performance metrics to develop and execute full-funnel advertising strategies across US and international markets, aligning with business objectives.

Marketing Coordinator

Squarespace
Portland, Oregon
09.2018 - 06.2021
  • Managed marketing team operations, including budget oversight, strategic execution, and cross-functional communication to ensure campaign alignment.
  • Led Google Ads campaign creation, keyword analysis, budget planning, and reporting.

Education

Bachelor of Arts - Marketing

Portland State University
Portland, OR
01.2016 - 01.2020

Skills

  • Salesforce, HubSpot

  • Marketo, Eloqua

  • Tableau, PowerBI, Looker

  • Airtable

  • JIRA, Asana

  • WordPress, Contentful

Timeline

Growth Marketing Manager

ZoomInfo
01.2023 - Current

Marketing Associate

Thrasio
10.2021 - 12.2022

Marketing Coordinator

Squarespace
09.2018 - 06.2021

Bachelor of Arts - Marketing

Portland State University
01.2016 - 01.2020

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Mason MallarkMarketing Manager