Mason Mallark
Marketing Manager
Vancouver,WA
Summary
Dynamic Growth Marketing Manager with a proven track record at ZoomInfo, driving B2B lead acquisition and achieving 85% YoY growth in MQLs. Expert in campaign performance analysis and lead nurturing, leveraging Salesforce and Marketo to optimize marketing programs. Strong collaborator with a focus on results and strategic execution.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Growth Marketing Manager
ZoomInfo
Vancouver, Washington
01.2023 - Current
- Drove third-party content distribution and B2B lead acquisition, optimizing partnerships and targeting strategies to achieve ~85% YoY growth in MQLs.
- Managed and enhanced email gifting programs, leveraging segmentation, personalization, and A/B testing to generate ~$10M in annual pipeline.
- Partnered with sales to optimize lead nurturing and follow-ups across warm channels, accelerating pipeline conversion.
- Optimized webinar execution and post-webinar workflows, improving lead conversion rates and engagement through seamless sales team collaboration.
- Led cross-functional initiatives with design, content, and marketing operations teams to ensure alignment, consistency, and execution of high-impact marketing programs.
Marketing Associate
Thrasio
Portland, Oregon
10.2021 - 12.2022
- Managed $2-3M in PPC advertising budgets across six Amazon accounts, using performance data to optimize spend and maximize ROI.
- Increased revenue by 40% through data-driven campaign optimizations, audience targeting, and bid strategy adjustments.
- Analyzed key performance metrics to develop and execute full-funnel advertising strategies across US and international markets, aligning with business objectives.
Marketing Coordinator
Squarespace
Portland, Oregon
09.2018 - 06.2021
- Managed marketing team operations, including budget oversight, strategic execution, and cross-functional communication to ensure campaign alignment.
- Led Google Ads campaign creation, keyword analysis, budget planning, and reporting.
Education
Bachelor of Arts - Marketing
Portland State University
Portland, OR 01.2016 - 01.2020
Skills
- Salesforce, HubSpot
- Marketo, Eloqua
- Tableau, PowerBI, Looker
- Airtable
- JIRA, Asana
- WordPress, Contentful
Timeline
Growth Marketing Manager
ZoomInfo
01.2023 - Current
Marketing Associate
Thrasio
10.2021 - 12.2022
Marketing Coordinator
Squarespace
09.2018 - 06.2021
Bachelor of Arts - Marketing
Portland State University
01.2016 - 01.2020
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