Mason Michaud

Metro State University

Saint Paul, MN

08.2023 - 12.2024

Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
Developed and used specific methodologies for collecting and analyzing marketing data.
Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
Monitored emerging trends in digital media and marketing.
Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Worked closely with marketing, advertising and management teams to plan ideal timing for campaigns.
Wrote social media content to increase engagement with customers.
Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
Created proposals for service and product strategies based on marketing data.
Tracked and analyzed social media and online marketing data.
Analyzed market data to determine ways to reach target audience or intended segments.
Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Summarized raw data and analyses and made recommendations based on findings.
Created, edited, and managed content for various social media platforms, including YouTube.