Summary
Overview
Work History
Education
Skills
Timeline
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Mason Thorbjornsen

Brookhaven,New York

Summary

Results-driven sales leader with 8+ years of experience in product development, promotion, and optimization. Skilled in developing lasting client rapport through knowledgeable support and consistent service. Proficient in creating and applying advanced marketing, prospecting, and growth strategies to achieve promotional goals. Demonstrated success in expanding sales territories annually, building networks, and supporting branding objectives.

Overview

10
10
years of professional experience

Work History

Bartender

Blackbirds Grille
Sayville, NY
10.2017 - Current
  • Developed good working relationships with fellow employees through effective communication.
  • Attended regular training sessions to stay updated on new products or trends.
  • Participated in weekly team meetings to discuss goals and objectives set by management.
  • Stocked ice bins and coolers as needed throughout shift.
  • Managed cash drawer at the end of each shift ensuring accuracy of funds received.
  • Performed opening and closing duties including restocking supplies.
  • Displayed and retained extensive knowledge of liquors, wines and entrees.
  • Operated cash register and Point of Sale (POS) system for transactions and made proper change for cash transactions.
  • Managed bar area, cocktail design and menu and handled inventory, regulation compliance, and customer relationships.
  • Maintained knowledge of bar and menu options to prepare drinks and make food recommendations.
  • Worked in close collaboration with team members to ensure customers received high-quality service.
  • Studied industry trends to inform planning of bar menu and development of new drink recipes.

Sales Manager

BSN Sports
Melville, NY
12.2024 - Current
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Implemented process changes to streamline sales department workflow.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Trained, coached, and mentored junior sales personnel to ensure success in their roles.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Supported sales team members to drive growth and development.
  • Directing efforts of 17-member sales team.
  • Oversaw management of business portfolio exceeding $17MM across Long Island and NY Metro territory.

Regional Sales Manager

Alternative Biologics (GymWeed)
New York, New York
11.2023 - 06.2024
  • Tasked with managing all Pepsi NY facilities within the NY Metro footprint.
  • Tasked with growing the brand through our distribution partners.
  • Product expert and brand liaison responsible for growing the brand within the competitive energy category.
  • Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.
  • Cultivated an environment that fostered teamwork among regional sales staff members.
  • Developed strategies and plans for regional sales growth.
  • Provided technical advice and support on product features and benefits to customers.
  • Established relationships with key accounts in the region through personal visits and phone calls.
  • Created promotional campaigns to increase sales in the region.
  • Organized trade shows, exhibitions, and other events to showcase products.
  • Supported, trained and motivated team of professionals to consistently meet annual goals for sales and production.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.

Area Sales Manager

PepsiCo
Long Island , NY
04.2019 - 11.2023
  • Measured key performance indicators, tracking weekly and quarterly volume and revenue figures to meet targets.
  • Exceeded sales targets through effective marketing and negotiation strategies.
  • Forecasted product sales and achieved quarterly and annual sales objectives.
  • Established productive and professional relationships with key personnel in assigned customer accounts.
  • Monitored sales team performance and provided effective training to help each reach targets.
  • Identified prospects to foster growth for new business partnerships to build pipelines.
  • Trained, managed and motivated team of 27+ sales reps handling client base of 4000+ active accounts.
  • Implemented creative sales and marketing strategies to assist sales team with reaching targets.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Elevated sales 40% so far in 2023 through effective team leadership, new product development and innovative marketing strategies.

Territory Sales Representative

Manhattan Beer Distributors
Long Island, NY
05.2017 - 04.2019
  • In charge of managing and servicing over 150+ accounts.
  • Managed customer accounts to attain sales goals and distribution targets.
  • Listened to customer needs, answered appropriate questions and provided practical solutions involving company products.
  • Expanded territory by successfully cold calling retail leadership and negotiating profitable contracts.
  • Solved routine issues and complex problems impacting sales, billing and service delivery to keep territory operations successful and profitable.
  • Expanded business, developed revenue and managed market gains.
  • Developed solid connections with customers to promote products.
  • Leveraged direct and organic strategies to penetrate new business and grow accounts.
  • Maximized territory returns by actively pursuing new partnerships and accounts.
  • Set up site displays and provided demonstrations of functions and features.

Route Service Manager

Bimbo Bread Company
Deer Park, NY
12.2016 - 05.2017
  • Completed routine service calls across Nassau County to resolve customers' issues and maximize satisfaction.
  • Organized and scheduled drivers, trucks and helpers to successfully meet daily route requirements.
  • Prospected daily for new accounts to build connections and convert leads into sales appointments.
  • Connected with established accounts to offer additional services and solicit referrals.
  • Led and managed projects to support logistics efforts and plans.
  • Prepared inventory for shipment by attaching tags and labels.
  • Consistently met company and department objectives within budget and time constraints.
  • Coordinated and monitored inbound and outgoing deliveries, keeping abreast of delays and other issues.
  • Identified opportunities to reduce cost and improve productivity.
  • Established lasting relationships with clientele through effective issue resolution and negotiation, boosting business opportunities.

Retail Sales Manager

Graph-Tex Inc
Cortland, New York
02.2015 - 10.2016
  • Developed strategies to increase sales and profitability.
  • Created weekly and monthly reports on store performance and sales objectives.
  • Conducted regular inventory checks to ensure accuracy of product counts.
  • Collaborated seamlessly with the graphic design team on weekly custom apparel projects.
  • Coordinated and staged trade show events across NY footprint.
  • Developed specialized clothing promotions to boost revenue and web visits
  • Oversaw retail sales of all hard goods
  • Collaborated with Team Sports division to develop bespoke stores for club sport affiliates.
  • Initiated business development projects for market expansion
  • Planned promotional events such as in-store discounts or special offers.
  • Established relationships with vendors, suppliers, and other partners.

Education

Bachelor of Science - Sport Management

State University of New York At Cortland
Cortland NY
05.2015

High School Diploma -

Half Hollow Hills High School East
Dix Hills, NY
06.2011

Skills

  • Consultative and relationship selling
  • Presentations and proposals
  • Territory and account management
  • Market and competitive analysis
  • New account development
  • Key account development
  • Social media savvy
  • Promotional sales events
  • Brand-building strategies
  • Profit and revenue-generating strategies
  • National account management
  • Compelling leadership skills
  • Sales territory growth
  • Market Share Growth
  • Sales Leadership
  • Forecasting and Reporting
  • Business Development
  • Strategic Planning
  • Pipeline Maintenance

Timeline

Sales Manager

BSN Sports
12.2024 - Current

Regional Sales Manager

Alternative Biologics (GymWeed)
11.2023 - 06.2024

Area Sales Manager

PepsiCo
04.2019 - 11.2023

Bartender

Blackbirds Grille
10.2017 - Current

Territory Sales Representative

Manhattan Beer Distributors
05.2017 - 04.2019

Route Service Manager

Bimbo Bread Company
12.2016 - 05.2017

Retail Sales Manager

Graph-Tex Inc
02.2015 - 10.2016

Bachelor of Science - Sport Management

State University of New York At Cortland

High School Diploma -

Half Hollow Hills High School East

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Mason Thorbjornsen