Mason Young
Los Angeles,CA
Summary
Experienced data-driven Paid Media Manager with a strong focus on Google Ads and other paid media platforms. Adept at client management, project coordination, digital media management, and visual storytelling. Proven track record in optimizing campaigns and maximizing ROI. Seeking a role within the industry to leverage expertise in Google Ads and creative abilities to drive results and foster strong client relationships. Passionate about digital marketing and committed to delivering exceptional outcomes.
Overview
7
7
years of professional experience
Work History
Paid Media Manager
Hawke Media
10.2023 - Current
- Achieved a notable 496% increase in lead generation in just 2 months while adhering to budget constraints.
- Successfully managed a monthly budget exceeding $100,000, strategically allocating resources across key social media platforms including Facebook/Instagram, Google, Snapchat, Reddit, TikTok, and Twitter.
- Spearheaded the conceptualization and implementation of high-converting marketing funnels, collaborating closely with both the creative and customer relations teams.
- Leveraged data-driven insights to curate highly targeted audience lists and deploy look-alike audience strategies, optimizing ad performance and driving engagement.
- Consistently fine-tuned online advertising campaigns on a weekly basis, resulting in an exceptional 266% increase in company revenue.
Paid Media Specialist
Mckinney
07.2022 - 09.2023
- Oversaw and managed P.F. Chang's monthly budget exceeding $1,000,000 across various social media
channels. - Conducted weekly quality assurance tasks and meticulously evaluated data to ensure optimal performance.
- Developed comprehensive campaigns spanning Google platforms, TikTok, Snapchat, Facebook, Instagram, and Reddit for P.F. Chang's and other clientele.
- Vigilantly monitored competitor analytics, leveraging high-performing keywords to optimize
advertisements. - Generated monthly reports for clients, providing detailed analysis of ad performance and strategic
recommendations for optimization.
Media Production Coordinator and Paid Media Specialist
Ateliere Creative Technologies
01.2018 - 12.2022
- Orchestrated project coordination with the internal team for major clients such as Lionsgate, MGM, and
Magnolia Pictures, ensuring seamless communication and project batch delivery. - Produced compelling visual content using diverse storytelling techniques to enhance product promotion across social media platforms, fostering engagement from esteemed film studio prospects in the entertainment industry.
- Led video editing and content creation across company social media channels, resulting in a significant 40% increase in follower engagement.
- Implemented an A/B testing strategy for Facebook ad copy, leading to a notable 13% improvement in return on investment.
- Collaborated with the marketing team to improve website user experience for SEO purposes, contributing to a substantial 21% increase in web traffic.
- Facilitated teamwork across departments to launch innovative marketing campaigns, contributing to
enhanced brand visibility and revenue growth across various channels.
Field Coordinator
NBC Universal
01.2020 - 04.2020
- Directed a team adeptly to ensure tasks were executed promptly and efficiently.
- Orchestrated events meticulously to guarantee an exceptional experience for guests and staff alike.
- Collaborated with executives to innovate and enhance sales strategies while diligently monitoring targets.
- Maintained meticulous records of guest feedback and consumer data to inform future decisions.
- Managed efficient teams of up to 15 employees.
Education
Bachelor of Arts - Marketing
Pepperdine University
Malibu, CA12.2021
Associate of Arts - Business, Film
Arizona State University
Tempe, AZ12.2019
Skills
- Advertising Campaigns
- Campaign Management
- Social Media Marketing
- Customer Relationship Management
- Keyword Optimization
- SEO
- Google Ads
- Video Editing
- Campaign Development
- Data Analytics
- Adobe Premiere Pro
- Photoshop
- HubSpot
- GA4
- Budget management
Timeline
Paid Media Manager
Hawke Media
10.2023 - Current
Paid Media Specialist
Mckinney
07.2022 - 09.2023
Field Coordinator
NBC Universal
01.2020 - 04.2020
Media Production Coordinator and Paid Media Specialist
Ateliere Creative Technologies
01.2018 - 12.2022
Bachelor of Arts - Marketing
Pepperdine University
Associate of Arts - Business, Film
Arizona State University
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